The Future of Television in the Global South: Reflections from Selected Countries

This book explores how television in the global South is 'future-proofing its continued relevance, addressing its commercial, social, and political viability in a constantly changing information ecosystem. The chapters reflect on these futures, not in the sense of predicting what they might be, but rather anticipating important areas of intellection. The contributors contend that much of the scholarship on the global South, by scholars from the South, is often stilted by a reluctance to anticipate, leading to a largely reactionary scholarship.

Format: Hardback
Length: 233 pages
Publication date: 12 April 2023
Publisher: Springer International Publishing AG

This book delves into the intricate dynamics of television in the global South, exploring its strategic efforts to ensure its continued relevance in a rapidly evolving information ecosystem. Through a comprehensive collection of chapter contributions from diverse regions such as East, South, and West Africa, the Middle East, and Latin America, the book offers valuable insights into the key challenges and opportunities facing television in this region. Scholarly attention on television in the global South has primarily focused on examining the evolving formats and broader structural issues, with industry reports taking the lead in addressing these concerns. However, significant gaps persist in understanding how television in the global South is adapting to the profound technological advancements and their implications for its future. The chapters in this volume reflect on these evolving futures, rather than attempting to predict them, emphasizing the importance of anticipating critical areas of inquiry. Contributors argue that much of the scholarship on the global South, authored by scholars from the region, tends to be constrained by a reluctance to anticipate. This tendency results in a largely reactive scholarship, characterized by opposition and a failure to refocus conversations on the South. Recognizing the urgent need to anticipate, this volume serves as a platform for intellectual exploration, with a particular focus on television futures. By examining television in the global South as a significant cultural and political barometer, the book seeks to unravel how it is adapting to the sweeping technological changes and processes of globalization.

Introduction:
Television has played a pivotal role in shaping the cultural and political landscapes of the global South, serving as a powerful medium for entertainment, information dissemination, and social engagement. However, as the information ecosystem continues to evolve at a rapid pace, television faces significant challenges in maintaining its relevance and viability. This book aims to address these challenges by exploring how television in the global South is adapting to the changing information landscape and positioning itself for future success.

Chapter Contributions:
The book features a diverse range of chapter contributions from experts in the field. Each chapter provides a unique perspective on the challenges and opportunities facing television in the global South, drawing from a range of countries and regions. The chapters are carefully selected to showcase the illustrative potential of the key issues addressed in the book.

Changing Television Formats:
One of the primary concerns facing television in the global South is the rapid pace of technological change. The introduction of new technologies, such as streaming services, virtual reality, and artificial intelligence, has disrupted the traditional television industry and created new opportunities for content creators and consumers alike. The chapters in this section explore how television networks and platforms are adapting to these technological advancements, exploring new business models, content strategies, and audience engagement techniques.

Commercial Viability:
Television is a business, and its commercial viability is crucial for its continued existence. The chapters in this section examine the challenges and opportunities facing television in the global South in terms of advertising revenue, subscription models, and audience retention. The contributors discuss the strategies employed by television networks and platforms to attract advertisers, build subscription bases, and engage viewers in a competitive market.

Social and Political Impact:
Television has the power to shape public opinion and influence social and political discourse. The chapters in this section explore how television in the global South is addressing social issues, promoting cultural diversity, and contributing to political stability. The contributors discuss the role of television in promoting social cohesion, challenging stereotypes, and fostering democratic dialogue.

Conclusion:
In conclusion, this book provides a comprehensive exploration of television in the global South, highlighting its challenges and opportunities in a rapidly changing information ecosystem. The chapter contributions offer valuable insights into the strategies employed by television networks and platforms to adapt to the changing landscape, positioning themselves for future success. By anticipating the future, television in the global South can continue to play a vital role in shaping cultural, social, and political narratives.

Weight: 457g
Dimension: 210 x 148 (mm)
ISBN-13: 9783031188329
Edition number: 1st ed. 2023