The Global Business Environment: Sustainability in the Balance

The textbook provides students with a critical understanding of global issues that impact the business environment, with a focus on ethics, responsibilities, and sustainability. It is global in coverage, with case studies and examples from all over the world, and has a strong emphasis on ethics, responsibilities, and sustainability. New to this edition is a chapter on uncertainty, a pandemic, FDI, industrial policy, global communication, race relations, and decolonizing the curriculum.

Format: Paperback / softback
Length: 656 pages
Publication date: 09 March 2023
Publisher: Bloomsbury Publishing PLC

Students are encouraged to engage in critical thinking about the complex and interconnected global issues that shape the business environment. This comprehensive textbook offers a wealth of pedagogical features designed to enhance learning and understanding. It encompasses a wide range of environments, including the economic, political, social, legal, cultural, technological, and financial realms. The book's global coverage is evident through its inclusion of case studies and examples from diverse regions worldwide, such as Afghanistan, China, Sweden, and Thailand. Moreover, it emphasizes the importance of ethics, responsibilities, and sustainability in business organizations, addressing what these concepts mean for their operations and strategies.

Janet Morrison's writing style is characterized by its clarity, making difficult concepts accessible to students with English as a second language. The textbook's new edition introduces several key enhancements. It explores the theme of uncertainty in global contexts, examining how businesses can effectively assess and navigate the challenges posed by uncertainties and risks across different dimensions of the business environment. A dedicated chapter is devoted to the global pandemic and its impact on the business world, providing insights into the strategies adopted by organizations and the broader societal implications.

The coverage of Foreign Direct Investment (FDI), industrial policy, and global communication has been expanded to provide a more comprehensive understanding of these critical aspects of the global business landscape. Additionally, the curriculum has been updated to include increased coverage of race relations and decolonizing the curriculum, reflecting the evolving societal and cultural dynamics.

To further enhance the learning experience, the textbook now includes 10 new cases, bringing the total number to 52. Each case has been thoroughly updated, reflecting the latest developments and trends in the business world. Furthermore, a decision-making feature has been integrated into certain cases, allowing students to apply their knowledge and skills to real-world scenarios and make informed decisions.

In conclusion, this textbook is an invaluable resource for students seeking to gain a comprehensive understanding of the global business environment. Its rich content, pedagogical features, and global perspective make it an essential tool for educators and learners alike. By challenging students to think critically and apply their knowledge in real-world contexts, it equips them with the skills and knowledge necessary to thrive in the dynamic and interconnected world of business.

Weight: 1798g
Dimension: 217 x 277 x 33 (mm)
ISBN-13: 9781350321748
Edition number: 6 ed