Annie Wilson,Ryan Hamilton
The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things
The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things
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- More about The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things
Format: Hardback
Length: 288 pages
Publication date: 10 June 2025
Publisher: Harvard Business Review Press
With depth, clarity, and a bit of humour, Wilson and Hamilton give you a better way to strategically select new target markets and manage multiple customer segments. The Growth Dilemma is your road map to brand growth.
Weight: 494g
Dimension: 243 x 165 x 29 (mm)
ISBN-13: 9781647829735
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