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The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand
The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand
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Format: Hardback
Length: 184 pages
Publication date: 03 August 2023
Publisher: Kogan Page Ltd
Integrate media outreach into your overall strategy by breaking down the process of developing various kinds of pitches, approaching different media outlets and engaging in thought leadership tactics.
Weight: 184g
Dimension: 368 x 156 x 13 (mm)
ISBN-13: 9781398611078
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