The Handbook of Creativity & Innovation in Business: A Comprehensive Toolkit of Theory and Practice for Developing Creative Thinking Skills

The book helps readers develop creative thinking and problem-solving skills to generate novel, useful, and surprising ideas, and provides managers with the ideas, tools, and guidance to develop a corporate culture conducive to intrapreneurial thinking, idea creation, and testing. It includes numerous step-by-step tutorials to help the reader learn concepts quickly.

Format: Paperback / softback
Length: 460 pages
Publication date: 06 August 2023
Publisher: Springer Verlag, Singapore

This book empowers readers to cultivate their own creative thinking and their teams' creative problem-solving abilities to generate novel, useful, and surprising ideas. The vast majority of companies recognize that a culture of innovation and renewal positively impacts performance and ultimately business results. However, many managers feel ill-equipped to promote a culture of creative endeavor in this type of work environment and lack the know-how to put it into practice. This book covers the theory, practice, and impact metrics of both convergent and divergent thinking tools and provides managers with the ideas, tools, and guidance to develop a corporate culture conducive to intrapreneurial thinking, idea creation and testing, and moving inventions from ideas to viable business concepts, products, and profitable innovations. This book includes numerous step-by-step tutorials to help the reader learn concepts quickly.

Dimension: 235 x 155 (mm)
ISBN-13: 9789811921827
Edition number: 1st ed. 2022