The Hospitality and Tourism Industry in ASEAN and East Asian Destinations: New Growth, Trends, and Developments

The Hospitality and Tourism Industry in ASEAN and East Asian Destinations: New Growth, Trends, and Developments explores the current development of hospitality and tourism industry in Hong Kong, Macao, Taiwan, and other key countries in Southeast and South Asia. It offers updated research findings and case studies on topics such as online marketing strategies, sustainable hospitality development, diversification efforts, innovations in independent hotels, wildlife tourism, and consumer perceptions of certain destinations. The book is a valuable resource for academicians and hospitality professionals alike.

Format: Paperback / softback
Length: 298 pages
Publication date: 25 September 2023
Publisher: Apple Academic Press Inc.

The growing interest in understanding tourism and hospitality in Southeast and South Asia, two regions that have experienced significant growth in international tourists in recent years, is addressed in this new volume. It explores the current development of the hospitality and tourism industry in Hong Kong, Macau, and Taiwan, as well as other key countries in Southeast and South Asia.

The Hospitality and Tourism Industry in ASEAN and East Asian Destinations: New Growth, Trends, and Developments offers updated findings and case studies that highlight opportunities and issues of tourism and hospitality development in ASEAN. Chapters cover a diverse range of topics, including:

Online marketing strategies: The use of digital platforms to promote and attract tourists to specific destinations.
Sustainable hospitality development: Efforts to minimize the environmental impact and social responsibility of the tourism industry.
Diversification efforts of the tourism industry: Strategies to attract a wider range of tourists and increase revenue streams.
Innovations in independent hotels: The emergence of boutique and lifestyle hotels that offer unique and personalized experiences.
Wildlife tourism in urban destinations: The growth of wildlife tourism in urban areas, such as city parks and zoos.
The Vietnamese national park system: The development and management of national parks in Vietnam, which have become popular tourist attractions.
Consumers' positive and negative images of certain destinations: The perception of tourists towards specific destinations, including their cultural heritage, natural beauty, and hospitality.
Much more.

While academicians will benefit from the updated research findings summarized by respected scholars, hospitality professionals will also find the book a valuable source of information. The chapters delve into the most recent topical and industry-focused issues, providing insights and strategies for success in the hospitality and tourism industry.

Weight: 594g
Dimension: 234 x 156 (mm)
ISBN-13: 9781774637944