The Human Sales Factor: The H2H Equation for Connecting, Persuading, and Closing the Deal

Selling is about moving people, not just products or services. Bestselling author Lance Tyson has mastered the powers of persuasion and influence and decoded the intricacies of why people buy from others. This book is a peek under the hood of his proven, predictable, scalable process, designed for sales leaders and their teams, but still approachable and applicable for the person who just wants to open doors and increase the chances of getting anything they want or need. Connecting and persuading are fundamental skills that can help you attract investors, sell products, build brands, inspire teams, and trigger movements.

Format: Paperback / softback
Length: 150 pages
Publication date: 08 February 2022
Publisher: Morgan James Publishing llc

The art of selling is a complex and nuanced process that goes beyond the mere transfer of products or services. It involves the movement of people, and it is a skill that is honed by the best salespeople, business leaders, entrepreneurs, and thought leaders in the world. Bestselling author Lance Tyson has dedicated nearly three decades to studying the intricacies of persuasion and influence, and he has perfected the art of connecting with others. In his book, "The Human Sales Factor: The Human-to-Human Equation for Connecting, Persuading, and Closing the Deal," Tyson shares his proven, predictable, and scalable process, designed specifically for sales leaders and their teams, but also accessible to anyone who wants to improve their ability to connect, persuade, and close deals.

Selling is not just about moving products or services; it is about moving people. Tyson explains that persuasion and influence are fundamental skills that can help individuals attract investors, sell products, build brands, inspire teams, and trigger movements. He emphasizes that connecting and persuading are no longer soft skills but rather essential skills that can open doors and increase the chances of achieving one's goals.

Despite the various processes, methodologies, and corporate rhetoric surrounding sales, Tyson asserts that sales, regardless of the industry, has always been Human-to-Human. He believes that the key to successful selling lies in understanding the human psyche and building genuine relationships with others. Tyson offers practical insights and strategies for improving one's sales skills, including effective communication, active listening, and building trust. He also discusses the importance of empathy and emotional intelligence in selling, as well as the power of storytelling and framing to create compelling narratives that resonate with customers.

In conclusion, "The Human Sales Factor" is a valuable resource for anyone who wants to improve their sales skills and connect with others more effectively. Whether you are a seasoned professional or an entrepreneur seeking to pitch your ideas, Tyson's insights and strategies can help you achieve your goals. By understanding the human psyche and building genuine relationships, you can persuade and influence others, and ultimately achieve success in your endeavors.

Dimension: 215 x 139 (mm)
ISBN-13: 9781631957055