Richard Shotton
The Illusion of Choice: 16 1/2 psychological biases that influence what we buy
The Illusion of Choice: 16 1/2 psychological biases that influence what we buy
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Excellent- More about The Illusion of Choice: 16 1/2 psychological biases that influence what we buy
The author of The Choice Factory, Richard Shotton, has written a new book called The Illusion of Choice. He identifies the 161/2 most important psychological biases that affect customer behavior and shows how businesses can use these biases to win customers, retain customers, and sell more.
Format: Paperback / softback
Length: 216 pages
Publication date: 28 March 2023
Publisher: Harriman House Publishing
The captivating new book by Richard Shotton, the acclaimed author of "The Choice Factory," delves into the intricate world of human decision-making. Every day, individuals face a multitude of choices, ranging from mundane to critical, shaping their lives and experiences. While these choices may appear to be spontaneous and independent, psychologists have revealed that subtle influences and marketing strategies can profoundly impact our behavior.
In his groundbreaking work, "The Illusion of Choice," Shotton identifies the 161/2 most significant psychological biases that every business must understand to succeed in today's competitive landscape. By recognizing and leveraging these biases, businesses can gain a competitive advantage, attract and retain customers, and ultimately increase sales.
Drawing on a wealth of academic research, previous advertising campaigns, and his own extensive field studies, Shotton presents a fascinating and highly practical guide that seamlessly blends marketing principles with psychological insights. Through his engaging writing, he teaches readers how to exploit the peak-end rule, harness the power of precision, embrace the wisdom of wit, and much more.
"The Illusion of Choice" is a must-read for anyone interested in marketing, consumer behavior, and the art of influencing decision-making. It offers valuable insights and practical strategies that can help businesses navigate the complex terrain of customer psychology and achieve sustainable growth. Whether you are a business owner, marketer, or simply someone seeking to enhance your decision-making skills, this book is an invaluable resource.
So, why settle for a limited range of choices when you can unlock the full potential of your decisions? Embrace the power of "The Illusion of Choice" and take control of your future.
Weight: 334g
Dimension: 136 x 216 x 16 (mm)
ISBN-13: 9780857199744
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