The International Politics of Logos: Colours, Symbols, Cues, and Identities

The International Politics of Logos provides the first systematic analysis of logos and their role in international politics,examining how they vary between actors,across types of organizations,and over time. It offers methodological innovations to the study of logos and visual politics,highlighting the potential of combining quantitative and qualitative methodologies.

Format: Hardback
Length: 168 pages
Publication date: 12 December 2023
Publisher: Taylor & Francis Ltd

The International Politics of Logos is a groundbreaking work that delves into the profound significance of logos in the realm of international politics. While visual politics has gained increasing scholarly attention, logos have largely remained unnoticed, despite being the most vital symbol of numerous organizations. Visual artifacts, including logos, have become increasingly central to political discourse. Candidates during election campaigns meticulously select the images they share on social media, political parties craft compelling brands, and non-governmental organizations utilize visual elements for advocacy and advertising. Moreover, visual artifacts hold immense importance for violent non-state actors, ranging from private military and security companies (PMSCs) to terrorists.

This comprehensive book offers a wealth of data on the logos chosen by various organizations, examining how they differ between actors, across different types of organizations, and over time. It pioneers methodological innovations in the study of logos and visual politics, highlighting the potential of combining quantitative and qualitative methodologies to explore the colors, symbols, and types of logos and other visual artifacts. The book delves into the role of colors as cues, exploring the causal connection between chromatic choices and ideology. It also examines the influence of socialization and norm diffusion dynamics on the decision to showcase or discard specific symbols. Furthermore, it explores the relationship between branding decisions and the structure and strategies of specific organizations.

The International Politics of Logos is a valuable resource for students and scholars of visual politics and visual communication, as well as those researching political parties, PMSCs, and terrorist groups. It will also be of interest to political, security, and marketing professionals seeking to understand the power of logos in shaping international relations and public perception.

Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032500225