The Joy of Movement

Fusalp is an iconic skiwear brand that was founded in 1952 by two visionary tailors on the banks of Lake Annecy in Haute Savoie. In 2014, the brand introduced a new line of clothing that was halfway between mountain apparel and urban chic. This book looks back on the history of the brand, which is committed to furthering the art of movement. It features never-before-seen archival material and firsthand accounts by the emblematic figures behind the brand.

Format: Paperback / softback
Length: 208 pages
Publication date: 09 June 2022
Publisher: Abrams

Fusalp, a brand with a rich history of 70 years, has seamlessly blended state-of-the-art techniques with the timeless elegance of French style. It is more than just a skiwear brand; it is a story of passion and grand ambitions. The Joy of Movement takes a retrospective look at the journey of Fusalp, a brand that revolutionized mountain apparel, drawing inspiration from the world of Alpine skiing and the effortlessly chic French aesthetic. Founded in 1952 by two visionary tailors on the banks of Lake Annecy in Haute Savoie, Fusalp has been a hub of creativity for seven decades. In 2014, the brand embarked on a transformative journey with the introduction of a new line of clothing that blurred the boundaries between mountain apparel and urban chic. This innovative approach catered to a diverse range of customers, offering a fresh and modern take on outdoor fashion. Beyond the slopes, Fusalp remains committed to advancing the art of movement. Drawing on its extensive expertise accumulated over the years, the brand continues to meet the expectations of today's consumers, pushing the boundaries of fashion and functionality. Playwright Mohamed El Khatib invites readers to view this book as a magical snow globe, transporting them to the heart of the Fusalp story. Within its pages, discover the ambitious world of an iconic brand that has built upon its past to secure its future. Archival material and firsthand accounts by the emblematic figures behind the brand bring this narrative to life, providing a never-before-seen glimpse into the brand's rich heritage.

Weight: 1078g
Dimension: 286 x 226 x 21 (mm)
ISBN-13: 9781419761065