Dominique Falla
The K-Pop Content Strategy: Marketing Models for Creative Success
The K-Pop Content Strategy: Marketing Models for Creative Success
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Format: Hardback
Length: 136 pages
Publication date: 21 July 2026
Publisher: Taylor & Francis Ltd
This book explores how K-pop’s strategic approach to content creation offers powerful lessons on building sustainable careers beyond algorithm dependency. It is tailored for scholars in media, digital culture, marketing, and creative industries, as well as creative entrepreneurs seeking new business strategies.
Weight: 430g
Dimension: 216 x 138 (mm)
ISBN-13: 9781041090182
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