Skip to product information
1 of 1

Adrianus Johannes Van Heusden

The Law and Economics of Personalization: Taking Marketing Seriously

The Law and Economics of Personalization: Taking Marketing Seriously

💎 Earn 583 Points (£5.83) on this item.

Important: Dispatches within 2 to 4 weeks
Regular price £116.61 GBP
Regular price £139.99 GBP Sale price £116.61 GBP
Sale Sold out
Taxes included. Shipping calculated at checkout.

YOU SAVE £23.38

  • Condition: Brand new
  • UK Delivery times: Usually arrives within 2 - 3 working days
  • UK Shipping: Fee starts at £2.39. Subject to product weight & dimension

Bulk ordering. Want 15 or more copies? Get a personalised quote and bigger discounts. Learn more about bulk orders.

  • More about The Law and Economics of Personalization: Taking Marketing Seriously

Format: Hardback
Length: 363 pages
Publication date: 02 September 2025
Publisher: Springer Nature Switzerland AG

Yet this seemingly customized environment raises urgent concerns about the power of such marketing to exploit cognitive biases, reshape preferences, and deepen asymmetries in digital markets.This book offers the first in-depth law and economics analysis of personalized marketing in the digital age.


Dimension: 235 x 155 (mm)
ISBN-13: 9783032014672

UK and International shipping information

UK Delivery and returns information:

  • Delivery within 2 - 3 days when ordering in the UK.
  • Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
  • Returns policy: Return within 30 days of receipt for full refund.

International deliveries:

Shulph Ink now ships to Australia, Belgium, Canada, France, Germany, Ireland, Italy, India, Luxembourg Saudi Arabia, Singapore, Spain, Netherlands, New Zealand, United Arab Emirates, United States of America.

  • Delivery times: within 5 - 10 days for international orders.
  • Shipping fee: charges vary for overseas orders. Only tracked services are available for most international orders. Some countries have untracked shipping options.
  • Customs charges: If ordering to addresses outside the United Kingdom, you may or may not incur additional customs and duties fees during local delivery.
View full details