Adrianus Johannes Van Heusden
The Law and Economics of Personalization: Taking Marketing Seriously
The Law and Economics of Personalization: Taking Marketing Seriously
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Format: Hardback
Length: 363 pages
Publication date: 02 September 2025
Publisher: Springer Nature Switzerland AG
Yet this seemingly customized environment raises urgent concerns about the power of such marketing to exploit cognitive biases, reshape preferences, and deepen asymmetries in digital markets.This book offers the first in-depth law and economics analysis of personalized marketing in the digital age.
Dimension: 235 x 155 (mm)
ISBN-13: 9783032014672
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