Skip to product information
1 of 1

David Robson

The Laws of Connection: 13 Social Strategies That Will Transform Your Life

The Laws of Connection: 13 Social Strategies That Will Transform Your Life

💎 Earn 67 Points (£0.67) on this item.

Regular price £13.55 GBP
Regular price £18.99 GBP Sale price £13.55 GBP
Sale Sold out
Taxes included. Shipping calculated at checkout.

YOU SAVE £5.44

  • Condition: Brand new
  • UK Delivery times: Usually arrives within 2 - 3 working days
  • UK Shipping: Fee starts at £2.39. Subject to product weight & dimension

Bulk ordering. Want 15 or more copies? Get a personalised quote and bigger discounts. Learn more about bulk orders.

  • More about The Laws of Connection: 13 Social Strategies That Will Transform Your Life

The Alameda 7, a set of health and longevity factors established by scientists at the University of California, Berkeley in the early 1960s, included not smoking, drinking in moderation, sleeping seven to eight hours a night, exercising, eating regular meals, maintaining a moderate weight, and eating breakfast. However, years later, they discovered an eighth factor, social connection, which proved to be more important than all the others. Social connection can heal wounds faster, shake off infections more quickly, and lower blood pressure. It can also fuel creativity, increase financial stability, and enhance work productivity. David Robson's book, The Laws of Connection, explores the science behind the effects of social connection and provides research-backed strategies for building strong relationships. It also highlights the importance of recognizing frenemies and using the fast-friends procedure to promote instant rapport. Being social doesn't have to mean having dozens of friends, but rather having one true, deep connection with another person.

Format: Hardback
Length: 320 pages
Publication date: 06 June 2024
Publisher: Canongate Books


In the early 1960s, scientists at the University of California, Berkeley embarked on a groundbreaking study to identify the key factors that influence health and longevity. Their findings, known as the Alameda 7, have become widely recognized and include essential lifestyle habits such as not smoking, drinking in moderation, getting adequate sleep, exercising regularly, eating nutritious meals, maintaining a healthy weight, and eating breakfast. However, years later, the same team made a remarkable discovery that would prove to be even more significant than the original seven factors: the importance of social connection. When individuals form meaningful bonds with others, their physical and mental well-being is greatly enhanced. Wounds heal faster, infections are more easily fought off, and blood pressure is reduced. Moreover, social connections can significantly reduce the risk of developing Alzheimer's disease, heart attacks, and strokes. Individuals with strong social support also perform better on tests of mental focus, memory, and problem-solving. Social connections can also foster creativity, increase financial stability, and enhance work productivity. However, building and maintaining social relationships can be challenging. In his book, "The Laws of Connection," David Robson delves into the fascinating science behind the effects of social connection and presents compelling research that demonstrates that we are all better at being social than we might think. Robson introduces concepts such as the liking gap and the gratitude gap, helps us recognize frenemies, and introduces a powerful conversational strategy known as the fast-friends procedure, which promotes instant rapport. Social connection does not necessarily mean having dozens of friends; it can also mean having one deep and meaningful connection with another person. Robson's book shows that we can all benefit from the laws of connection and that by cultivating strong social relationships, we can improve our overall well-being and achieve greater success in various aspects of life.

Weight: 520g
Dimension: 164 x 242 x 31 (mm)
ISBN-13: 9781805300304
Edition number: Main

UK and International shipping information

UK Delivery and returns information:

  • Delivery within 2 - 3 days when ordering in the UK.
  • Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
  • Returns policy: Return within 30 days of receipt for full refund.

International deliveries:

Shulph Ink now ships to Australia, Belgium, Canada, France, Germany, Ireland, Italy, India, Luxembourg Saudi Arabia, Singapore, Spain, Netherlands, New Zealand, United Arab Emirates, United States of America.

  • Delivery times: within 5 - 10 days for international orders.
  • Shipping fee: charges vary for overseas orders. Only tracked services are available for most international orders. Some countries have untracked shipping options.
  • Customs charges: If ordering to addresses outside the United Kingdom, you may or may not incur additional customs and duties fees during local delivery.
View full details