The Legend of American Motors

American Motors (AMC) was a small company that made a big impact. They offered an antidote to Detroit's Big 3 with sporty cars like the Javelin, AMX, Scrambler, and Rebel Machine. AMC was a proven performer in showrooms and on the track, with solid Rambler value and a different approach from Detroit. They also created Jeep, America's first crossover, and the Eagle.

Format: Hardback
Length: 288 pages
Publication date: 29 December 2022
Publisher: Veloce Publishing Ltd

American Motors, the little company with a big impact, emerged as a breath of fresh air in the automotive industry. With their iconic Rambler family car, Kenosha offered a contrasting alternative to the excesses of Detroit's Big 3. However, as America's tastes shifted towards sporty and stylish vehicles, AMC embraced the groovy era with the introduction of the Javelin, AMX, Scrambler, and Rebel Machine.

American Motors was a true performer, excelling both in showrooms and on the track. Their success in drag and road course racing showcased their engineering prowess and ability to deliver thrilling driving experiences.

Despite their success, American Motors remained committed to providing solid value to their customers. They emphasized consumer protection, offering special editions and unique features that set them apart from their competitors.

In terms of innovative thinking, AMC truly excelled with the Gremlin and Pacer small cars. These vehicles showcased a bold and unconventional design, reflecting the company's willingness to push boundaries and challenge conventional automotive norms.

Off-road, Kenosha played a pivotal role in making Jeep the One & Only. Their dedication to producing rugged and capable vehicles resonated with outdoor enthusiasts, and Jeep became a sales success that is still thriving today.

Beyond that, AMC created America's first crossover, the Eagle. This groundbreaking vehicle combined the practicality of a sedan with the off-road capabilities of a SUV, and it paved the way for the popularity of this segment of the market.

It all proved that America's smallest car could be its biggest surprise. American Motors had a remarkable ability to adapt and evolve, creating vehicles that not only met the changing demands of consumers but also pushed the boundaries of automotive technology and design. Their legacy continues to inspire and influence the automotive industry to this day.

Dimension: 250 x 207 (mm)
ISBN-13: 9781787118034