The LEGO Story: How a Little Toy Sparked the World's Imagination

The LEGO Story is a must-read for every LEGO fan, providing unprecedented access to the company's archives and rare interviews with the founding family. It tells the story of how the family built the LEGO brand and its vision of the significance of play for humanity.

Format: Hardback
Length: 432 pages
Publication date: 08 December 2022
Publisher: HarperCollins Publishers Inc

The LEGO Story: The Definitive History of LEGO, Based on Unprecedented Access to the Company's Archives and Rare Interviews with the Founding Family Who Still Owns the Company

The LEGO Story is a captivating journey into the world of LEGO, offering a comprehensive and insightful account of the iconic toy brand's remarkable journey. Written by Jens Andersen, a renowned LEGO historian and author, this book provides unprecedented access to LEGO's archives, allowing readers to delve into the company's rich history and heritage.

The book begins by tracing the origins of LEGO, which can be traced back to the early 1930s when Ole Kirk Christiansen, a carpenter from Denmark, began making wooden toys for his children. However, it was not until the 1940s that Ole Kirk Christiansen and his wife, Karen, decided to turn their passion for play into a business. With the help of their son, Kjeld Kirk Kristiansen, the family launched LEGO, which initially started as a small carpentry business.

Over the years, LEGO experienced significant growth and expansion, becoming one of the world's largest producers of play materials. The company's innovative approach to toy design and manufacturing has played a significant role in its success. LEGO's commitment to providing children with a safe and enjoyable play experience has earned it a loyal following among parents and children alike.

The LEGO Story delves into the company's various milestones and achievements, including the introduction of new LEGO brick shapes, themes, and sets. It also explores the company's cultural impact, highlighting how LEGO has become a beloved brand that has transcended generations. The book also sheds light on the LEGO family's commitment to play and education, emphasizing how LEGO has been used as a tool for teaching children about science, technology, engineering, and mathematics (STEM) concepts.

One of the most fascinating aspects of The LEGO Story is the behind-the-scenes look at the LEGO family and their close relationship with the company. Readers are given rare access to the family's private archive, which contains never-before-seen photos and documents that provide a glimpse into the company's early days and the personal journey of the founding family.

The book also features interviews with Kjeld Kirk Kristiansen, the former president and CEO of the LEGO Group, and his wife, Kirsten Kirk Kristiansen, who is the current chairperson of the LEGO Foundation. These interviews provide valuable insights into the company's leadership and the family's vision for the future.

In conclusion, The LEGO Story is an essential read for anyone who is a fan of LEGO or interested in the world of toys and play. With its comprehensive and insightful account of LEGO's history, culture, and impact, this book offers a unique perspective on the iconic toy brand. Whether you are a parent, a child, or a toy enthusiast, this book will captivate and inspire you.

Weight: 708g
Dimension: 229 x 152 x 24 (mm)
ISBN-13: 9780063258020