The Lively Audience: A Study of Children Around the TV Set

The Lively Audience (1986) argues that television has much to teach children and that their relationship with the medium is not one of passive dependency. Research shows that what children gain from television depends on their age and social experience, and that children see television differently from adults.

Format: Hardback
Length: 174 pages
Publication date: 22 December 2023
Publisher: Taylor & Francis Ltd

The Lively Audience (1986) delves into the world of television from a unique perspective—the viewpoint of children themselves. Contrary to the prevailing notion that television has little to offer children and that their engagement with it is merely a passive dependency, this book argues that television holds immense educational value for children. Extensive research has revealed that the benefits children derive from television are highly influenced by their age and social experiences, and it is evident that children perceive television differently from adults.

In this comprehensive book, the author explores this topic in depth, offering a fresh and insightful understanding of the child audience and the profound impact of their television viewing. Through meticulous research and analysis, the author sheds light on the various ways in which television shapes and influences children's cognitive, social, and emotional development.

The Lively Audience (1986) challenges the notion that children are passive recipients of information and instead presents them as active participants in the television-viewing experience. The book emphasizes the importance of engaging children in meaningful dialogue and fostering critical thinking skills to help them make sense of the content they encounter on television.

Furthermore, the author explores the social and cultural implications of children's television consumption, highlighting the ways in which it can shape their attitudes, values, and behaviors. The book raises important questions about the role of television in promoting socialization, education, and cultural diversity, and offers practical strategies for parents and educators to harness the potential of television to benefit children.

In conclusion, The Lively Audience (1986) is a groundbreaking work that provides a comprehensive and insightful exploration of television from the perspective of children. By challenging prevailing notions and offering valuable insights, this book empowers parents, educators, and policymakers to make informed decisions about children's television consumption and promote its positive impact on their development.

Weight: 490g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032641256