The Major Brands in Germany 2023: recreate. transform. be resilient.

The German Design Council is the design and brand authority of Germany. It strengthens society's awareness of design and supports companies in brand and design development. The Major Brands in Germany 2023 showcase the most exciting companies and Germany's best brands, focusing on the theme of recreate, transform, and be resilient.

Format: Hardback
Length: 256 pages
Publication date: 28 December 2022
Publisher: Georg Callwey

The German Design Council, as the authoritative body for design and branding in Germany, plays a crucial role in raising societal awareness of design and providing comprehensive support to companies across all aspects of their brand and design development. In the prestigious publication "The Major Brands in Germany 2023," not only are the most exciting companies showcased, but Germany's finest brands also offer valuable insights into this year's theme: "recreate. transform. be resilient."

The German Design Council's mission is to promote the value of design and its impact on society. By fostering a greater understanding of design, the council aims to empower businesses to leverage design as a strategic tool for innovation, differentiation, and growth. Through its various initiatives and programs, the council provides guidance, resources, and networking opportunities to help companies develop and enhance their brands, products, and services.

One of the key ways in which the German Design Council achieves its goals is through its annual "The Major Brands in Germany" publication. This comprehensive report provides a comprehensive overview of the German branding landscape, featuring the top brands across various industries. The report includes detailed analysis, insights, and rankings based on various criteria, such as brand value, reputation, customer satisfaction, and design excellence.

In addition to the publication, the German Design Council organizes a range of events, workshops, and conferences to engage with businesses and the design community. These events provide a platform for professionals to exchange ideas, learn about the latest trends, and gain valuable insights into the world of design. They also serve as a networking opportunity for businesses to connect with other leaders in the industry, fostering collaboration and partnerships.

The German Design Council's commitment to promoting design and supporting businesses extends beyond its annual publication and events. The council also offers a range of services and resources to help companies develop and enhance their design capabilities. These services include design consultancy, brand strategy development, and design education programs. By providing these services, the council aims to empower businesses to create effective and sustainable design solutions that resonate with their target audience.

In conclusion, the German Design Council plays a vital role in strengthening society's awareness of design and supporting companies in all aspects of their brand and design development. Through its annual publication, events, workshops, and services, the council provides valuable insights, guidance, and networking opportunities to help businesses create effective and sustainable design solutions that resonate with their target audience. As Germany continues to embrace design as a key driver of innovation and growth, the German Design Council will continue to play a pivotal role in shaping the future of branding in the country.

Weight: 1390g
Dimension: 280 x 250 (mm)
ISBN-13: 9783766726131