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Norman Giller

The Man Who Put a Curse on Muhammad Ali: The Downright Crazy Story of Richard Dunn's World Title Challenge

The Man Who Put a Curse on Muhammad Ali: The Downright Crazy Story of Richard Dunn's World Title Challenge

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  • More about The Man Who Put a Curse on Muhammad Ali: The Downright Crazy Story of Richard Dunn's World Title Challenge


Norman Giller hired hypnotist Romark to convince Richard Dunn that he could topple Muhammad Ali, but he planned to put a curse on Ali that would doom him to failure. The match bankrupted its promoters and lost more money than any heavyweight title fight in history.

Format: Hardback
Length: 256 pages
Publication date: 17 April 2023
Publisher: Pitch Publishing Ltd


Muhammad Ali's career saw one of the most hilarious fight build-ups, with British bulldog Richard Dunn challenging him for the world heavyweight crown in Munich in 1976. Norman Giller, Ali's publicist, hired the eccentric hypnotist Romark to convince Dunn that he could defeat The Greatest. However, Romark had a secret plan: to curse Ali, dooming him to failure. Giller has written a book that chronicles this bizarre fight build-up, filled with a colorful cast of characters. Mickey Duff, the irascible matchmaker, Jarvis Astaire, the millionaire magnate, Joe Bugner, Ali's much-hated heavyweight rival, Richard's father-in-law, trainer, and minder Jimmy Devanney, a paratrooper regiment, and 54 Ali hangers-on. The match bankrupted its promoters and lost more money than any heavyweight title fight in history. Romark claimed credit for the stage collapsing at a chaotic weigh-in ceremony, while Dunn got beaten up and was hailed a hero.


The Bizarre Fight Build-Up of Muhammad Ali's Career


In 1976, Muhammad Ali's career witnessed one of the most hilarious fight build-ups. British bulldog Richard Dunn was challenging Ali for the world heavyweight crown in Munich. Norman Giller, Ali's publicist, hired the eccentric hypnotist Romark to convince Dunn that he could defeat The Greatest. However, Romark had a secret plan: to curse Ali, dooming him to failure.


Giller has penned a book that chronicles this bizarre fight build-up, filled with a colorful cast of characters. Mickey Duff, the irascible matchmaker, Jarvis Astaire, the millionaire magnate, Joe Bugner, Ali's much-hated heavyweight rival, Richard's father-in-law, trainer, and minder Jimmy Devanney, a paratrooper regiment, and 54 Ali hangers-on. The match bankrupted its promoters and lost more money than any heavyweight title fight in history. Romark claimed credit for the stage collapsing at a chaotic weigh-in ceremony, while Dunn got beaten up and was hailed a hero.


This fight build-up was a testament to the eccentricities of the boxing world and the lengths that promoters would go to in order to create excitement and generate revenue. It also highlighted the power of hypnosis and the influence of mental preparation on athletes. The book "The Bizarre Fight Build-Up of Muhammad Ali's Career" is a must-read for anyone interested in the world of boxing and the strange characters that inhabit it.


Dimension: 222 x 144 (mm)
ISBN-13: 9781801505420

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