DavidBaker,PatrickLo
The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement
The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement
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The book "Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, and Community Engagement" provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand the value of libraries.
Format: Paperback / softback
Length: 786 pages
Publication date: 01 September 2023
Publisher: Elsevier Science & Technology
The Marketing of Academic, National, and Public Libraries Worldwide: Marketing, Branding, and Community Engagement is a comprehensive guide that delves into the latest trends, practical practices, and effective marketing tactics employed by experienced marketing and community engagement librarians across various regions, including Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia, and Qatar. Through a series of in-depth and semi-structured interviews, this invaluable resource offers insightful perspectives on successful marketing strategies librarians can employ to enhance the visibility, reputation, and impact of their libraries. By highlighting the unique value proposition of libraries, this book aims to persuade donors and patrons to recognize the significance of their libraries as valuable sources of information, recreational activities, intellectual pursuits, and more.
The Marketing of Academic, National, and Public Libraries Worldwide: Marketing, Branding, and Community Engagement is a comprehensive guide that delves into the latest trends, practical practices, and effective marketing tactics employed by experienced marketing and community engagement librarians across various regions, including Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia, and Qatar. Through a series of in-depth and semi-structured interviews, this invaluable resource offers insightful perspectives on successful marketing strategies librarians can employ to enhance the visibility, reputation, and impact of their libraries. By highlighting the unique value proposition of libraries, this book aims to persuade donors and patrons to recognize the significance of their libraries as valuable sources of information, recreational activities, intellectual pursuits, and more.
This book provides a valuable resource for librarians, library professionals, and anyone interested in understanding the marketing and branding strategies employed by libraries worldwide. It offers practical insights and examples from experienced librarians across different regions, showcasing their successful approaches to promoting libraries and engaging with their communities. By exploring topics such as branding, marketing, community engagement, and donor relations, this book equips readers with the tools and strategies necessary to enhance the visibility, reputation, and impact of their libraries. Whether you are a librarian seeking to improve your marketing skills or a library advocate looking to support your local library, this book is a must-read for anyone interested in the field of library marketing and community engagement.
Dimension: 229 x 152 (mm)
ISBN-13: 9780443134357
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