The Marketisation of Higher Education: Concepts, Cases, and Criticisms

This edited volume explores the nature, scope, and consequences of the marketization of higher education, highlighting different practices and perspectives on policies and procedures. It adopts a holistic approach, recognizing that universities shape the higher education market.

Format: Paperback / softback
Length: 466 pages
Publication date: 04 May 2022
Publisher: Springer Nature Switzerland AG

This edited volume delves into the intricate nature, broad scope, and far-reaching consequences of the marketization of higher education. It presents a comprehensive exploration of various practices that exemplify the marketization of higher education, offering diverse perspectives on the policies and procedures that foster and govern this phenomenon. Taking a holistic approach, the volume recognizes that the marketization of higher education operates as a dynamic force, both propelled and shaped by the universities that constitute the higher education market.

The first chapter delves into the historical roots and evolution of the marketization of higher education. It examines the factors that have contributed to the increasing commercialization of higher education, including government policies, globalization, technological advancements, and changing societal demands. The chapter also highlights the challenges and controversies associated with marketization, such as concerns about quality, access, equity, and the commodification of education.

The second chapter explores the various practices that reflect the marketization of higher education. It identifies different strategies employed by universities to attract students, such as marketing campaigns, branding, and student recruitment strategies. The chapter also examines the role of accreditation agencies, government regulations, and private funding in shaping the market dynamics of higher education.

The third chapter examines the policies and procedures that stimulate and regulate the marketization of higher education. It discusses the role of governments, accrediting agencies, and educational institutions in setting standards, guidelines, and regulations that govern the operations of higher education institutions. The chapter also explores the impact of these policies on the quality of education, access to higher education, and the diversity of the higher education landscape.

The fourth chapter examines the consequences of the marketization of higher education. It explores the impact of marketization on the quality of education, including concerns about academic standards, student outcomes, and the commodification of education. The chapter also examines the impact of marketization on the workforce, including the changing nature of job opportunities and the need for lifelong learning.

The fifth chapter examines the role of higher education institutions in responding to the marketization of higher education. It discusses the strategies that institutions have adopted to compete in the market, such as offering flexible programs, expanding online offerings, and increasing tuition fees. The chapter also examines the challenges that institutions face in balancing the demands of the market with their mission and values.

The sixth chapter explores the potential alternatives to the marketization of higher education. It examines the role of public universities, community colleges, and alternative education providers in providing accessible and affordable higher education. The chapter also examines the role of students and educators in advocating for alternative models of higher education.

The final chapter provides a summary of the key findings and conclusions of the edited volume. It highlights the importance of understanding the marketization of higher education and its implications for the future of higher education. The chapter also calls for policymakers, educators, and students to work together to create a more equitable and sustainable higher education system.

In conclusion, this edited volume offers a comprehensive exploration of the marketization of higher education. It provides a rich understanding of the nature, scope, and consequences of this phenomenon, and offers valuable insights into the practices, policies, and procedures that shape the market dynamics of higher education. By taking a holistic approach, the volume recognizes that the marketization of higher education is a complex and multifaceted issue that requires a multi-faceted response.

Weight: 623g
Dimension: 210 x 148 (mm)
ISBN-13: 9783030674434
Edition number: 1st ed. 2021