The Marketization of Religion

The Marketization of Religion offers a fresh theoretical perspective on the interplay between religion and the economy in the modern world. It explores the complex relationships between these two spheres, challenging the traditional notion that they are separate entities. The book discusses the global religious reformation through the lens of marketization, highlighting the surprising connections and impacts of neoliberal and consumerist logic on various religions in different social contexts.

Format: Paperback / softback
Length: 132 pages
Publication date: 29 January 2024
Publisher: Taylor & Francis Ltd

The Marketization of Religion presents a groundbreaking theoretical framework that delves into the intricate relationship between religion and the economy in the contemporary world. While the significance of economics and economics-related phenomena has surged in modern societies since the consumer and neoliberal revolutions, and their far-reaching impact across the globe, social sciences of religion have yet to fully acknowledge and incorporate these transformative changes into their analysis of contemporary religion.

Traditionally, religion has been perceived as inherently distinct from the realm of the market, akin to oil and water, considered inseparable entities. Despite the growing popularity of notions such as marketization, commoditization, and branding of religion, as well as the emergence of images like the religious and spiritual marketplace, it is evident that these terms and concepts often serve as mere metaphors, and at times, even problematic.

The chapters in this volume offer a comprehensive and multifaceted exploration of the evolving dynamics between economy and religion in the modern world. Through the lens of marketization, the book delves into the myriad and sometimes unexpected connections of a global religious reformation. Moreover, by employing empirical examples, it demonstrates how diverse religions in various social contexts are undergoing reform due to the increasing influence of neoliberal and consumerist logic.

This book was originally published as a special issue of the journal "Religion," highlighting its significance in understanding the complex interplay between religion and economic systems in our contemporary world.

Weight: 453g
Dimension: 246 x 174 (mm)
ISBN-13: 9780367514372