Helen Katz
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
- UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
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Excellent- More about The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
The textbook is ideal for preparing students for careers in advertising, media planning, communication, and marketing, and for practitioners who need a brush-up on the latest trends. It is contemporary and up-to-date, written by an author who works in the industry and teaches the subject, and accompanied by useful online resources such as sample worksheets, lecture slides, and test questions.
Format: Hardback
Length: 228 pages
Publication date: 07 July 2022
Publisher: Taylor & Francis Ltd
This comprehensive textbook is an essential resource for students aspiring to pursue careers in advertising, media planning, communication, and marketing, as well as for practitioners seeking to stay abreast of the latest trends in the field. Authored by an experienced professional who currently works in the industry and also teaches the subject, the book offers a contemporary and timely perspective on the subject matter.
To enhance the learning experience, it is accompanied by a range of valuable online resources, including sample worksheets, lecture slides, and test questions. These resources provide practical exercises and examples to help students apply the concepts learned in the textbook and develop their planning skills.
The textbook is organized into clear and concise chapters, each covering a different aspect of advertising, media planning, communication, and marketing. It begins with an introduction to the industry, providing a foundational understanding of the key concepts and practices. From there, it delves into the various stages of the advertising process, including market research, creative development, media planning, and campaign execution.
The author emphasizes the importance of strategic thinking and problem-solving in these fields, and provides practical tips and techniques for developing effective advertising campaigns and media strategies. He also discusses the latest trends and developments in the industry, such as digital marketing, social media, and data analytics, and how they are shaping the future of advertising and media.
Throughout the textbook, real-world examples and case studies are used to illustrate the practical applications of the concepts discussed. These examples help students to connect with the material and apply their knowledge to real-world scenarios.
In conclusion, this textbook is an invaluable resource for students and practitioners alike who are interested in pursuing careers in advertising, media planning, communication, and marketing. Its comprehensive coverage, practical insights, and up-to-date information make it an essential tool for anyone seeking to stay ahead of the curve in this dynamic and rapidly evolving industry.
Weight: 620g
Dimension: 229 x 152 (mm)
ISBN-13: 9781032007878
Edition number: 8 ed
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