The Music Export Business: Born Global

The Music Export Business explores the workings of the fast-changing world of music industry exports, assessing global trends in business models, and highlighting cultural and economic value creation in a global value chain.

Format: Paperback / softback
Length: 218 pages
Publication date: 09 January 2023
Publisher: Taylor & Francis Ltd

The Music Export Business delves into the dynamic realm of music industry exports, exploring the ever-evolving landscape shaped by technological advancements, market shifts, government policies, and the recent impact of the COVID-19 pandemic. This comprehensive book assesses the challenges and opportunities faced by organizations in accessing international markets, shedding light on global trends in music industry business models, including streaming services and national export policies. Through in-depth interviews with industry insiders, including musicians, managers, record labels, and government stakeholders, the book uncovers the cultural and economic value creation within a global value chain. By providing research-based insights into export readiness within the global music industry, this book reassesses the concept of born global phenomena, offering a unique and valuable resource for scholars and reflective practitioners interested in the intricate interplay between music industries, national economies, government policies, and cultural identity.

The music industry is undergoing a significant transformation due to a convergence of factors, including technological advancements, changing consumer preferences, and evolving government policies. One of the key areas of focus in this transformation is the export of music, which has become an increasingly important part of the industry's revenue streams.

The Music Export Business examines the various aspects of music industry exports, including the strategies used by artists, record labels, and industry stakeholders to penetrate international markets. It also explores the challenges and opportunities that arise in the process, such as cultural barriers, regulatory complexities, and the changing landscape of music consumption.

One of the key findings of the book is that the music industry is becoming increasingly globalized, with artists and labels seeking to expand their reach beyond their home countries. This has led to the development of new business models, such as streaming services, which have disrupted the traditional music industry and created new opportunities for artists and labels.

Another important aspect of music industry exports is the role of government policies in promoting and facilitating the export of music. Governments can provide incentives such as tax breaks, trade agreements, and cultural exchange programs to support the growth of music exports. However, there are also challenges associated with government policies, such as piracy and copyright infringement.

The book also discusses the impact of the COVID-19 pandemic on music industry exports. The pandemic has caused a significant decline in revenue for artists and labels, and has also disrupted the global music industry supply chain. However, it has also led to the development of new opportunities for artists and labels to reach audiences through online platforms and virtual concerts.

In conclusion, The Music Export Business provides a comprehensive and insightful examination of the fast-changing world of music industry exports. It offers valuable insights into the strategies used by artists, record labels, and industry stakeholders to penetrate international markets, the challenges and opportunities that arise in the process, and the role of government policies in promoting and facilitating the export of music. The book is a valuable resource for scholars, researchers, and industry professionals interested in the evolving relationship between music industries, national economies, government policies, and cultural identity.

Weight: 350g
Dimension: 154 x 235 x 16 (mm)
ISBN-13: 9780367744632