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Martin Pfiffner

The Neurology of Business: Implementing the Viable System Model

The Neurology of Business: Implementing the Viable System Model

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The Neurology of Business explains the neurology of a business as a new dimension of organization and a basis for success in a complex world. It introduces Stafford Beers Viable System Model (VSM) and shows how it helps managers diagnose, discover, and unleash the potential and performance of enterprises. The book is based on consulting projects and management seminars and provides managers with the language needed to have meaningful conversations about how their organizations are functioning.

Format: Paperback / softback
Length: 308 pages
Publication date: 29 September 2023
Publisher: Springer International Publishing AG


The Neurology of Business presents a groundbreaking perspective on the neurology of a business, viewing it as a novel dimension of organization and a fundamental factor for success in the complex world of today. By comparing organizations to living organisms, it establishes the neurology, which encompasses control and communication, as a third dimension alongside anatomy (structure) and physiology (process). This third dimension, often overlooked by classical organizational theory, offers significant advantages and addresses the typical drawbacks associated with traditional organizational structures.

The Neurology of Business introduces Stafford Beers Viable System Model (VSM), a powerful framework that empowers managers to diagnose, uncover, and unleash the untapped potential and performance within contemporary enterprises. This model is grounded in extensive consulting projects and management seminars conducted across Europe, America, and Asia, providing a wealth of practical insights and real-world examples.

The book guides the reader through a comprehensive diagnosis and design process, equipping them with the necessary tools to understand the functioning of their organizations. Through practical illustrations and case studies, it demonstrates how the VSM can be applied to address various challenges and optimize organizational performance. By providing managers with a common language and framework for discussing the health and vitality of their organizations, the book serves as a valuable resource for professionals across both business and non-business sectors, as well as for readers with an interest in general management.

In summary, The Neurology of Business offers a transformative approach to understanding and managing organizations, leveraging the power of neurology to unlock the full potential of businesses in the ever-changing global landscape. By embracing this innovative perspective, managers can create more effective, resilient, and sustainable organizations that thrive in the face of complexity and adversity.

Weight: 516g
Dimension: 235 x 155 (mm)
ISBN-13: 9783031142628
Edition number: 1st ed. 2022

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