The New Brand You: How to Wow in the New World of Work

The New Brand You is a field guide to standing out and succeeding in the new professional landscape transformed by the pandemic, featuring ten tried and tested strategies from the commercial world of branding and an online Personal Brand Finder. It helps individuals to define their positioning, research their target audience, and stay relevant, giving them the edge in the new age of work.

Format: Paperback / softback
Length: 336 pages
Publication date: 16 March 2023
Publisher: John Murray Press

The New Brand You is a comprehensive guide to navigating and thriving in the transformed professional landscape brought about by the pandemic. In the era of virtual, remote, and flexible work, it is essential for individuals to carefully assess and enhance their personal brand and power. Many will need to embark on a journey of resetting and repositioning themselves in this new digital landscape.

We are all living in a world where our actions and presence are constantly under scrutiny, thanks to the prevalence of cameras and social media. As such, it is crucial for us to become producers of our own brand narrative. Whether we like it or not, in a digitally driven, increasingly competitive, and globally interconnected world of employment, our personal brand plays a pivotal role. Failure to brand oneself means that others will define us, often in ways that may not align with our desired image. This can lead to invisibility, which is rarely desirable.

The New Brand You employs ten proven strategies from the commercial world of branding and applies them to the creation of individual brands. These strategies, such as defining positioning, conducting thorough audience research, and ensuring relevance at all times, are equally applicable to individuals as they are to products and companies. It goes beyond mere superficial branding and focuses on strategic positioning and effective tactics.

This book is not about plastering a slightly altered version of one's name on social media; rather, it emphasizes the importance of smart positioning and successful strategies. It features inspiring success stories and accompanies an online Personal Brand Finder, an assessment tool that measures psychological preferences and aligns with the ten strategies outlined in the book. By utilizing this tool, individuals can identify the most relevant strategies tailored to their unique circumstances.

The book is designed to be a quick and actionable read, with examples, exercises, and callouts to facilitate immediate application. By getting one's personal branding right, individuals can gain a significant advantage in the new age of work. It empowers them to stand out, attract opportunities, and achieve their career goals in a rapidly evolving professional landscape.

Weight: 274g
Dimension: 228 x 153 x 18 (mm)
ISBN-13: 9781399804066