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Zheng Li

The New Motivation and Dilemma of China's Soft Power in the Age of Noopolitik

The New Motivation and Dilemma of China's Soft Power in the Age of Noopolitik

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  • More about The New Motivation and Dilemma of China's Soft Power in the Age of Noopolitik


The study investigates whether China is mindful of exporting its political ideas and whether it considers its governance model to be the pillar of its soft power portfolio. It examines the congruity between China's projection and Australia's mediation, shedding light on the relationship between domestic governance, soft power, and sharp power.

Format: Hardback
Length: 250 pages
Publication date: 17 May 2022
Publisher: Anthem Press


Good governance and anti-corruption efforts are crucial for enhancing China's soft power overseas. The party-state has successfully governed China for decades, relying on controversial governance approaches. While China has achieved economic and social development, its growing influence has often been perceived as sharp power rather than soft power. This monograph aims to investigate whether China is mindful of exporting its political ideas and whether its governance model is considered the pillar of its soft power portfolio. Through a framing analysis of media coverage and in-depth interviews with Australian public diplomacy experts, the monograph presents how Australia, a Western country with close economic ties to China, interprets China's intended narrative regarding its governance model and development. Examining the congruity between China's projection and Australia's mediation sheds new light on the relationship between domestic governance, soft power, and sharp power. By sketching out Beijing's ambitions and attempts, the monograph draws implications about China's public diplomacy and the future global order.

Good governance and anti-corruption efforts are crucial for enhancing China's soft power overseas. The party-state has successfully governed China for decades, relying on controversial governance approaches. While China has achieved economic and social development, its growing influence has often been perceived as sharp power rather than soft power. This monograph aims to investigate whether China is mindful of exporting its political ideas and whether its governance model is considered the pillar of its soft power portfolio. Through a framing analysis of media coverage and in-depth interviews with Australian public diplomacy experts, the monograph presents how Australia, a Western country with close economic ties to China, interprets China's intended narrative regarding its governance model and development. Examining the congruity between China's projection and Australia's mediation sheds new light on the relationship between domestic governance, soft power, and sharp power. By sketching out Beijing's ambitions and attempts, the monograph draws implications about China's public diplomacy and the future global order.

Good governance and anti-corruption efforts are crucial for enhancing China's soft power overseas. The party-state has successfully governed China for decades, relying on controversial governance approaches. While China has achieved economic and social development, its growing influence has often been perceived as sharp power rather than soft power. This monograph aims to investigate whether China is mindful of exporting its political ideas and whether its governance model is considered the pillar of its soft power portfolio. Through a framing analysis of media coverage and in-depth interviews with Australian public diplomacy experts, the monograph presents how Australia, a Western country with close economic ties to China, interprets China's intended narrative regarding its governance model and development. Examining the congruity

Weight: 454g
Dimension: 229 x 153 x 26 (mm)
ISBN-13: 9781785279577

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