The new online trade: Business models, business systems and benchmarks in e-commerce

The 13th edition of this book provides insights into developments and future trends in e-commerce, shaped by customers' new digital communication and consumption patterns. It explores e-commerce business models, channel excellence, success factors, and digital challenges. Recognized best practices illustrate successful digital commerce, and the book identifies new approaches that will shape the future of online retail. It also emphasizes sustainable e-commerce, climate neutrality, returns management, marketplace themes, and social commerce. Additionally, it considers new legal requirements and increased obligations for marketplace operators.

Format: Paperback / softback
Length: 503 pages
Publication date: 31 March 2023
Publisher: Springer

E-commerce is undergoing a transformative shift driven by the evolving digital communication and consumption patterns of customers. In this comprehensive book, Gerrit Heinemann delves into the intricate world of e-commerce, exploring its emerging trends and future prospects. Heinemann sheds light on various business models, emphasizes the importance of channel excellence, and identifies key success factors such as leveraging digital time advantages and prioritizing customer centricity. He conducts a thorough analysis of the digital challenges faced by the industry, highlighting both the consequences and opportunities associated with online commerce. Recognized best practices are presented to illustrate how successful digital commerce operates, drawing valuable lessons from the past years.

The 13th edition of this book takes a forward-looking approach, outlining the new approaches that will shape the future of online retail. It also identifies developments that will remain long-term issues, such as the continued growth of app and smartphone commerce, including mobile payment. However, a significant new challenge emerges for online commerce: the urgent need for sustainability and environmental consideration. As people increasingly demand more sustainable and eco-friendly options, e-commerce must adapt to meet these demands. This book is dedicated to sustainable e-commerce within the context of online logistics, challenging the prevailing trend towards quick commerce. Climate neutrality and returns management are emerging topics of focus, as businesses strive to reduce their environmental impact and enhance customer satisfaction. Furthermore, the book delves into deeper exploration of current topics such as the marketplace theme and social commerce.

In addition to these topical discussions, numerous new legal requirements are taken into account, placing increased obligations on marketplace operators. This book serves as a valuable resource for professionals, entrepreneurs, and policymakers seeking to navigate the dynamic landscape of e-commerce. It provides a comprehensive understanding of the industry's developments, challenges, and opportunities, equipping readers with the knowledge and tools necessary to thrive in this rapidly evolving sector.

Weight: 886g
Dimension: 240 x 168 (mm)
ISBN-13: 9783658407568
Edition number: 1st ed. 2023