The New Screen Ecology in India: Digital Transformation of Media

New Screen Ecology in India explores the digital transformation of the Indian media industry, arguing that social media platforms have fundamentally shifted the creator dynamics of film and television production. Smith Mehta develops the concept of the 'new screen ecology' through first-hand research with creators, platform and portal executives, and intermediaries, and interrogates the production practices of 13 different platforms and portals. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com.

Format: Paperback / softback
Length: 184 pages
Publication date: 28 December 2023
Publisher: Bloomsbury Publishing PLC

New Screen Ecology in India is a comprehensive exploration of the digital transformation of the Indian media industry. Authored by Smith Mehta, the book delves deep into the realm of social media platforms and their profound impact on contemporary film and television production. Mehta argues that these platforms have fundamentally altered the creator dynamics of these industries, reshaping the way content is created and consumed.

To support his arguments, Mehta conducts extensive first-hand research with creators, platform and portal executives, as well as intermediaries such as talent agents and multi-channel networks. Through this research, he develops the concept of the "new screen ecology," which sheds light on the complex social relations between these agents and their influence on the Indian screen industries. Mehta also examines how industrial practices are blurring the amateur-professional divide through creator and content interdependencies.

In addition to theoretical analysis, Mehta goes beyond mere speculation by interrogating the production practices of 13 different platforms and portals, including Hotstar, Netflix, YouTube, and TVFPlay. He analyzes the extent to which these platforms benefit from the lack of censorship and restrictive industrial practices that are characteristic of traditional media structures. By doing so, Mehta offers a unique and insightful examination of the dynamics of digital transformation in the screen industries within a region-specific context.

The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. This book has been published open access thanks to the financial support of the Open Access Book Fund of the University of Groningen.

Weight: 406g
Dimension: 157 x 233 x 12 (mm)
ISBN-13: 9781839025716