The New Typography in Scandinavia: Modernist Design and Print Culture

This book is the first in-depth work on Scandinavia's New Typography, tracing its origins in the 1920s and its impact on printing, functionalism, and social democracy. It provides a wealth of previously unpublished visual material and offers a fresh perspective on a movement of central importance to graphic design history and practice.

Format: Paperback / softback
Length: 272 pages
Publication date: 11 January 2024
Publisher: Bloomsbury Publishing PLC

This groundbreaking work is the first in-depth exploration of Scandinavia's New Typography,spanning the vibrant era from the 1920s to the 1940s. It delves into the intricate details of this movement's journey within the region, shedding light on its evolution and integration into mainstream practice.

The book begins by tracing the origins of New Typography, originating from the avant-garde movements in central and eastern Europe. It then examines the profound impact this movement had on printing, exploring the diverse cultural and technological factors that influenced its ability to serve as a modernizing force across different professional groups.

In the subsequent chapters, the book delves into the broader societal connections of New Typography, examining its ties to functionalism and social democracy. This analysis provides a rich context for discussing the reciprocal relationship between the culture of practitioners and the cultural work they perform through their practice.

Through extensive archival research conducted at various Scandinavian institutions, the book uncovers a wealth of previously unpublished visual material, offering a fresh and insightful perspective on this movement of paramount importance to graphic design history and practice.

Weight: 599g
Dimension: 234 x 156 (mm)
ISBN-13: 9781350428133