The Origins and Evolution of Consumer Capitalism: A Veblenian-Keynesian Perspective

The growth of consumer capitalism has led to global military conflict, economic cycles, and environmental crises. It combines heterodox economic theory with global case studies to provide a comprehensive analysis of its history.

Format: Hardback
Length: 220 pages
Publication date: 11 April 2023
Publisher: Taylor & Francis Ltd

The growth and expansion of consumer capitalism have played a significant role in the emergence of global military conflicts, the occurrence of boom and bust economic cycles, and the persistent challenges posed by environmental degradation. This thesis explores the intricate connections between consumerism, economic systems, and geopolitical dynamics, shedding light on the underlying factors that have contributed to these complex and interconnected phenomena.

Combining heterodox economic theory, particularly the insights of Keynes, Veblen, and Minsky, with comprehensive global case studies, this thesis offers a comprehensive analysis of the history of consumer capitalism. It examines the historical roots, evolution, and consequences of consumerism on societies, economies, and the environment. The thesis argues that the rise and rise of consumer capitalism have created a powerful engine of economic growth, but at the same time, have also contributed to the perpetuation of inequality, environmental degradation, and social unrest.

One of the key findings of the thesis is that consumer capitalism has been driven by the pursuit of profit and the desire to expand market share. This has led to the commodification of goods and services, the concentration of wealth, and the erosion of worker rights and social protections. The growth of consumerism has also been facilitated by technological advancements, globalization, and the spread of media and advertising.

However, the thesis also highlights the unintended consequences of consumer capitalism. The constant pursuit of growth and profit has led to unsustainable practices, such as resource depletion, pollution, and climate change. The boom and bust economic cycles, characterized by periods of economic prosperity followed by economic crises, have been exacerbated by consumerist behavior, as people tend to overspend and borrow excessively in times of prosperity, leading to financial instability and economic downturns.

Furthermore, the thesis argues that consumer capitalism has contributed to the militarization of society. The demand for consumer goods and services has fueled the growth of military industries, leading to the development of advanced weapons systems and the increasing militarization of international relations. The arms race, proxy wars, and military interventions have become increasingly common in the pursuit of economic and geopolitical interests.

In conclusion, the rise and rise of consumer capitalism have had profound implications for global military conflict, the boom and bust economic cycle, and the ongoing environmental crisis. This thesis explores the complex relationships between consumerism, economic systems, and geopolitical dynamics, offering a comprehensive analysis of the history and consequences of consumer capitalism. By recognizing the unintended consequences of consumerism and seeking alternatives to capitalist growth, we can work towards a more sustainable and equitable future.

Weight: 602g
Dimension: 161 x 242 x 19 (mm)
ISBN-13: 9781138335455