The Oxford Handbook of Publishing

The publishing industry is worth over $140 billion a year and is an essential creative and knowledge industry. The Oxford Handbook of Publishing explores current research, featuring contributions from industry professionals and scholars, and looks at the relationship of the book publishing industry with other media, intellectual property, and the economics of the industry. It is essential reading for anyone interested in publishing, literature, and the business of media, entertainment, culture, communication, and information.

Format: Paperback / softback
Length: 480 pages
Publication date: 26 August 2021
Publisher: Oxford University Press

Publishing stands as one of the oldest and most influential industries globally, boasting a valuation of over $140 billion annually and continuing to shape our education and culture. At present, two trends make this an exceptionally exciting period. The first is the remarkable revolution in communication technology, which has fundamentally transformed the landscape of publishing. Rather than succumbing to tradition and retreating, publishers are proactively embracing the latest advancements, ensuring they remain at the forefront of innovation. The second trend is the growing body of academic work dedicated to studying publishing in its diverse forms. This scholarly pursuit underscores the significance of examining this essential practice and the current state of knowledge.

To commemorate the maturity of publishing studies scholarship, The Oxford Handbook of Publishing emerges as a comprehensive exploration of the latest research, featuring contributions from industry professionals and internationally renowned scholars. This authoritative volume delves into the intricate relationship between the book publishing industry and other media, shedding light on the underlying principles of intellectual property that guide publishers' actions. It provides a detailed overview of the complex and risk-laden economics of the industry, while also examining the growing importance of marketing, publicity, and sales in business practices. Furthermore, the Handbook explores various sectors within the publishing industry in depth, offering a comprehensive treatment of the transformative impact of digital publishing.

This Handbook is an indispensable resource for anyone with an interest in publishing, literature, media, entertainment, culture, communication, and information. Its comprehensive coverage and insightful analysis provide valuable insights into the ever-evolving world of publishing, making it a must-read for professionals, academics, and enthusiasts alike.

Weight: 846g
Dimension: 172 x 245 x 29 (mm)
ISBN-13: 9780192847799