The Package Design Book 7

The Package Design Book explores the world's leading packaging design innovations from the 2021 and 2022 Pentawards competition, showcasing entries into its new Sustainable Design category. The book emphasizes innovative packaging design that honors sustainability, diversity, and inclusivity, with submissions from over 60 countries pushing the boundaries of visuals to create meaningful designs. The Pentawards Jury has also grown to an eclectic mix of 50 members representing 25 brands and design agencies.

Format: Hardback
Length: 496 pages
Publication date: 08 September 2023
Publisher: Taschen GmbH

In our seventh edition of The Package Design Book, we delve into the world's leading packaging design innovations showcased at the prestigious 2021 and 2022 Pentawards competition. For the first time, this edition features entries in the newly introduced Sustainable Design category, highlighting designs from established industry professionals and emerging young talent working towards reducing the environmental impact of packaging. This edition strongly emphasizes innovative packaging design that champions sustainability, diversity, and an inclusive design approach at its core. Submissions from over 60 countries have pushed the boundaries of visual creativity, resulting in meaningful designs that not only express the brand's values but also delight consumers who purchase them. This book serves as a testament to the exquisite design concepts that are developed with integrity.

In addition to the thousands of submissions for the competition, the Pentawards Jury has expanded to an eclectic mix of 50 members, representing 25 brands and 25 design agencies. This diverse group includes prominent names such as Amazon, Mars Food, Vault49, Estée Lauder, Superunion, Coty, WWF, and Stranger & Stranger. This volume showcases state-of-the-art packaging design that is not only witty, noble, and contemporary but also demonstrates the profound impact of this design discipline.

The 2021 and 2022 Pentawards competition has witnessed a remarkable array of innovative packaging designs that reflect the evolving trends and values of the industry. From eco-friendly materials and minimalistic designs to bold and visually striking creations, these designs showcase the creativity and dedication of designers worldwide. The Sustainable Design category, in particular, has garnered significant attention, highlighting the importance of designing packaging that is not only functional but also environmentally responsible.

One of the standout entries in the Sustainable Design category is a packaging concept for a plant-based food brand. The design incorporates a fully recyclable and biodegradable packaging material, reducing waste and environmental impact. The use of natural colors and typography further enhances the brand's commitment to sustainability, creating a visually appealing and eco-friendly packaging solution.

Another notable entry is a packaging design for a beauty product that aims to reduce plastic waste. The packaging is made from a combination of sustainable materials, including plant-based fibers and recycled plastics, and features a minimalist design that minimizes the use of unnecessary packaging materials. The use of clear labeling and informative graphics helps consumers make informed choices about their beauty products and their impact on the environment.

The Pentawards Jury has recognized the importance of diversity and inclusivity in packaging design, and several entries have showcased designs that celebrate cultural heritage and diversity. One such entry is a packaging concept for a food brand that incorporates traditional African patterns and colors, creating a visually stunning and culturally relevant packaging solution.

In conclusion, our seventh edition of The Package Design Book showcases the world's leading packaging design innovations from the 2021 and 2022 Pentawards competition. The book emphasizes innovative packaging design that honors sustainability, diversity, and inclusivity, pushing the boundaries of visual creativity and illustrating the profound impact of this design discipline. The Pentawards Jury's diverse membership and the inclusion of the Sustainable Design category have contributed to the recognition of designers who are committed to creating packaging that not only enhances the consumer experience but also contributes to a more sustainable future.

Weight: 3010g
Dimension: 250 x 266 x 49 (mm)
ISBN-13: 9783836594127
Edition number: Multilingual ed