The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire

The Perfect Story by Karen Eber teaches you to leverage the Five Factory Settings of the Brain to hack the art of storytelling, build a toolkit of endless story ideas, define the audience for your story, apply a memorable story structure, engage senses and emotions, tell stories with data, avoid common storytelling mistakes, use your body to tell dynamic stories, and ensure your story doesn't manipulate. It provides practical and impactful steps for anyone to tell the perfect story for any occasion, through interview vignettes and approaches from different storytellers.

Format: Hardback
Length: 288 pages
Publication date: 03 October 2023
Publisher: HarperCollins Focus

Come for the engrossing content, and stay for the lessons that might just change how you talk, write, and lead.

"What makes a story perfect? How do you tell the perfect story for any occasion? We live in a story world. Stories are a memorable and engaging way to differentiate yourself, build connection and trust, create new thinking, bring meaning to data, and even influence decision-making. But how do you turn a good story into a great story that informs, influences, and inspires? In The Perfect Story, Karen Eber—leadership consultant, professional keynote storyteller, and TED speaker—shares the science of storytelling to teach you to: Leverage the Five Factory Settings of the Brain to hack the art of storytelling Build a toolkit of endless story ideas Define the audience for your story Apply a memorable story structure Engage senses and emotions Tell stories with data Avoid common storytelling mistakes Use your body to tell dynamic stories Ensure your story doesn't manipulate Navigate and embrace the vulnerability of storytelling Without relying on complicated models or one-size-fits-all prescriptions, this book makes storytelling accessible with practical and impactful steps for anyone to tell the perfect story for any occasion. Through interview vignettes, The Perfect Story also shares approaches from different storytellers, including the Sundance Institute cofounder, an executive producer of The Moth, the former creative director at Pixar, the TED Radio Hour podcast host, and many more. Whether you are leading a team, giving a presentation, hosting a podcast, or simply looking to improve your communication skills, The Perfect Story offers valuable insights and techniques to help you master the art of storytelling."

Weight: 406g
Dimension: 160 x 236 x 25 (mm)
ISBN-13: 9781400333837