JokeHermes,Linda Kopitz
The Pocketbook of Audience Research
The Pocketbook of Audience Research
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Excellent- More about The Pocketbook of Audience Research
The Pocketbook of Audience Research is a concise guide that uses qualitative methods to explain essential approaches to audience research and outline how they can be employed. It is divided into three parts: 'Watching Post-Television', 'Methods with Method', and 'Methods in Action', and offers a variety of recent case studies to show how these methodological principles work in practice. It is designed for students, early-career researchers, and creative professionals to do useful and inspiring audience research.
Format: Paperback / softback
Length: 200 pages
Publication date: 30 November 2023
Publisher: Taylor & Francis Ltd
The Pocketbook of Audience Research is a comprehensive guide that delves into qualitative methods, utilizing contemporary global television and cross-media examples to elucidate essential approaches to audience research and demonstrate their practical applications. This invaluable resource is structured into three distinct sections:
The first part, titled "Watching Post-Television," serves as a gateway to understanding the evolving landscape of platform media. It offers a comprehensive introduction to key theoretical concepts such as representation, identity, and community, providing a foundation for further exploration.
The second part, titled "Methods with Method," introduces a diverse range of methodological tools designed to study cross-media texts and practices from an audience-led perspective. Spanning ethnography, textual analysis, and visual methodologies, this section serves as a valuable toolset and starting point for individuals embarking on small research projects.
The third part, titled "Methods in Action," presents a collection of recent case studies that showcase the practical implementation of these methodological principles. Drawing from various genres, including drama, sports, and beyond, these case studies provide a vivid illustration of the potential outcomes and achievements of audience-led cross-media research.
By offering a concise and accessible format, The Pocketbook of Audience Research caters to students, early-career researchers, and creative professionals seeking to embark on meaningful and inspiring audience research endeavors. Whether for academic purposes, proposal development, or market surveys, this book equips readers with the necessary tools to conduct valuable and impactful research, fostering a deeper understanding of audiences and their engagement with media across diverse platforms.
Dimension: 216 x 138 (mm)
ISBN-13: 9781032325118
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