The Pocketbook of Audience Research

The Pocketbook of Audience Research is a concise guide that uses qualitative methods to explain essential approaches to audience research and outline how they can be employed. It is divided into three parts: 'Watching Post-Television', 'Methods with Method', and 'Methods in Action', and offers a variety of recent case studies to show how these methodological principles work in practice. It is designed for students, early-career researchers, and creative professionals to do useful and inspiring audience research.

Format: Hardback
Length: 200 pages
Publication date: 30 November 2023
Publisher: Taylor & Francis Ltd

The Pocketbook of Audience Research is a comprehensive guide that delves into qualitative methods, utilizing contemporary global television and cross-media examples to explain essential approaches to audience research and showcase their practical applications. This handy guide is organized into three distinct parts:

Part 1: "Watching Post-Television" offers a unique perspective on television as a gateway to understanding the complex landscape of platform media in today's world. It provides an introduction to key theoretical concepts such as representation, identity, and community, shedding light on how television shapes our understanding of these aspects.

Part 2: "Methods with Method" introduces a range of methodological tools designed to study cross-media texts and practices from an audience-led perspective. This part serves as a valuable toolset and starting point for individuals embarking on small research projects, offering individual chapters covering ethnography, textual analysis, and visual methodologies.

Part 3: "Methods in Action" presents a collection of recent case studies that illustrate how these methodological principles translate into practical applications. Spanning different genres, from drama to sports, these case studies showcase the potential outcomes of audience-led cross-media research.

By providing a concise and accessible format, The Pocketbook of Audience Research empowers students, early-career researchers, and creative professionals with the necessary tools to conduct meaningful and inspiring audience research. Whether for academic purposes, proposal development, or market surveys, this book serves as a valuable resource for anyone seeking to gain insights into the behavior and preferences of audiences across various media platforms.

Dimension: 216 x 138 (mm)
ISBN-13: 9781032325132