The Production of Global Web Series in a Networked Age

This book explores the collaboration between veteran YouTubers and established TV producers to create serial narrative web-series, focusing on a hot topic of strong and rising interest amongst students. It includes eight case studies of key YouTube creators from under-represented and/or minority backgrounds.

Format: Paperback / softback
Length: 262 pages
Publication date: 25 February 2022
Publisher: Taylor & Francis Ltd

Focusing on a hot topic of immense and growing interest among students at the moment, this research delves into the unique collaboration between veteran YouTubers and established TV producers in creating serial narrative web-series. Drawing upon the sole known longitudinal study of such partnerships, this comprehensive analysis offers valuable insights into the dynamics, challenges, and opportunities inherent in this emerging genre.

Moreover, the research includes eight in-depth case studies of key YouTube creators, each hailing from under-represented and/or minority backgrounds. These case studies provide a firsthand account of the experiences, strategies, and successes of these content creators in the world of serial narrative web-series.

By examining these case studies, the research aims to shed light on the ways in which YouTube creators are leveraging their platform to tell compelling stories, engage audiences, and challenge traditional storytelling conventions. It also seeks to explore the potential impact of such collaborations on the broader entertainment industry and the role of digital media in shaping the future of narrative content.

Overall, this research provides a comprehensive and insightful examination of the emerging field of serial narrative web-series, offering valuable insights for scholars, industry professionals, and students alike.

Weight: 420g
Dimension: 154 x 233 x 23 (mm)
ISBN-13: 9781032022352