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Gerhard Raab,G. Jason Goddard,Alexander Unger

The Psychology of Marketing: Cross-Cultural Perspectives

The Psychology of Marketing: Cross-Cultural Perspectives

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Format: Paperback / softback
Length: 412 pages
Publication date: 24 June 2024
Publisher: Taylor & Francis Ltd

Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'. Drawing on consumer, management, industrial, organizational, and market psychology to provide an in-depth treatment that embraces: ¢ Cognition theories ¢ Personality, perception and memory ¢ Motivation and emotion ¢ Power, contr

Weight: 732g
Dimension: 175 x 246 x 26 (mm)
ISBN-13: 9781032838243

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