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The Rhythm Image: Music Videos and New Audiovisual Forms

The Rhythm Image: Music Videos and New Audiovisual Forms

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  • More about The Rhythm Image: Music Videos and New Audiovisual Forms


Music videos are essential in our age of streaming digital media, projecting the personas and visions of musical artists, fusing and revising multiple frames of reference, and experimenting with new forms of audiovisual expression. The Rhythm Image analyzes recent music videos for artists ranging from The Weeknd to FKA twigs and Dawn Richard, exploring the traditional themes of popular music in strange and unexpected ways to reflect our entanglement with a digital world.

Format: Paperback / softback
Length: 240 pages
Publication date: 15 December 2022
Publisher: Bloomsbury Publishing Plc


In the vibrant world of streaming digital media, music videos emerge as pivotal elements, taking center stage and shaping our cultural landscape. These dynamic visual narratives not only showcase the personas and visions of musical artists but also serve as the forefront of emerging trends in popular culture. They seamlessly blend and reimagine diverse frames of reference, ranging from dance to high fashion, cult movies, television shows, and even internet memes. Moreover, music videos become vibrant laboratories for exploring innovative audiovisual expressions, pushing the boundaries of creativity and pushing the limits of what is possible in visual storytelling.

The Rhythm Image delves deep into these multifaceted dimensions, offering a comprehensive analysis of recent music videos for a diverse range of artists. From pop sensation The Weeknd to independent women artists like FKA twigs and Dawn Richard, the book explores the rich tapestry of musical expressions. These music videos not only revisit traditional themes of popular music such as sex, romance, money, and fame but also twist and subvert these themes in unexpected and thought-provoking ways. They reflect our intricate connection with the digital world, where social media, data gathering, and the constant demand for our attention shape our experiences and perceptions.

Through its engaging and insightful narrative, The Rhythm Image invites us to explore the ever-evolving landscape of music videos as a medium of artistic expression. It sheds light on the creative processes behind these visual masterpieces, the collaborations between artists and directors, and the impact they have on audiences worldwide. Whether you are a music enthusiast, a visual artist, or simply someone interested in the intersection of culture and media, this book offers a captivating journey into the world of music videos, providing a fresh perspective and a deeper understanding of their significance in our modern culture.

Weight: 342g
Dimension: 153 x 228 x 18 (mm)
ISBN-13: 9781501388569

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