Skip to product information
1 of 1

John M.Jordan

The Rise of the Algorithms: How YouTube and TikTok Conquered the World

The Rise of the Algorithms: How YouTube and TikTok Conquered the World

💎 Earn 93 Points (£0.93) on this item.

Low Stock: Only 2 copies remaining
Regular price £18.73 GBP
Regular price £20.99 GBP Sale price £18.73 GBP
Sale Sold out
Taxes included. Shipping calculated at checkout.

YOU SAVE £2.26

  • Condition: Brand new
  • UK Delivery times: Usually arrives within 2 - 3 working days
  • UK Shipping: Fee starts at £2.39. Subject to product weight & dimension

Bulk ordering. Want 15 or more copies? Get a personalised quote and bigger discounts. Learn more about bulk orders.

  • More about The Rise of the Algorithms: How YouTube and TikTok Conquered the World


The meteoric rise of online video is reshaping the competition for human attention, and John M. Jordan's book "The Rise of the Algorithms" examines the ethical stakes of online video platforms, such as YouTube and TikTok. Jordan argues that we are at an inflection point and that we are ill-prepared to address issues such as the power of digital platforms, the personal cost of viral celebrity, the invasion of privacy, and the proliferation of disinformation. He offers a valuable resource for understanding the transformations brought by YouTube, TikTok, and similar platforms and recommends solutions for reclaiming our online futures.

Format: Paperback / softback
Length: 232 pages
Publication date: 19 March 2024
Publisher: Pennsylvania State University Press


The meteoric rise of online video is reshaping the competition for human attention in unprecedented ways. John M. Jordan's book, "The Rise of the Algorithms," delves deep into the impact of this new technology on our interactions, relationships, and behaviors. In tracing the origins and evolution of online video, Jordan examines the mechanics and ethical stakes of platforms like YouTube, TikTok, and Twitch. He highlights how these platforms use algorithms pioneered by companies like Facebook and Google to engineer human behavior, with far-reaching consequences for culture, politics, and identity.

Jordan argues that we are at a critical inflection point, where society must address issues such as the power of digital platforms, the personal costs of viral celebrity, the invasion of privacy, and the proliferation of disinformation. "The Rise of the Algorithms" combines this urgent assessment with a thoughtful discussion of present challenges and recommendations for reclaiming our online futures. This valuable resource is essential for understanding the transformations brought by YouTube, TikTok, and similar platforms, particularly for policy makers, technologists, communication and media specialists, and researchers who shape the future of our online world.

Weight: 356g
Dimension: 151 x 228 x 18 (mm)
ISBN-13: 9780271096933

This item can be found in:

UK and International shipping information

UK Delivery and returns information:

  • Delivery within 2 - 3 days when ordering in the UK.
  • Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
  • Returns policy: Return within 30 days of receipt for full refund.

International deliveries:

Shulph Ink now ships to Australia, Belgium, Canada, France, Germany, Ireland, Italy, India, Luxembourg Saudi Arabia, Singapore, Spain, Netherlands, New Zealand, United Arab Emirates, United States of America.

  • Delivery times: within 5 - 10 days for international orders.
  • Shipping fee: charges vary for overseas orders. Only tracked services are available for most international orders. Some countries have untracked shipping options.
  • Customs charges: If ordering to addresses outside the United Kingdom, you may or may not incur additional customs and duties fees during local delivery.
View full details