The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers

This book explores the impact of smart technologies on consumer behavior from a contemporary perspective, blending marketing, retailing, psychology, media studies, and sociology. It emphasizes the importance of market forces and technological advancements in the management of innovation and strategies for marketing and retailing, particularly in the context of smart retailing. While previous literature has focused on digital marketing and consumer behavior, the concept of smart consumers is emerging as a promising area for future research. The chapters in this edited volume offer original empirical and theoretical contributions to understand the effect of innovation in consumer behavior.

Format: Hardback
Length: 206 pages
Publication date: 20 October 2022
Publisher: Taylor & Francis Ltd

This extensive book delves into the profound impact of smart technologies on consumer behavior, encompassing a contemporary perspective and integrating marketing, retailing, psychology, media studies, and sociology. The ever-evolving forces of the market and technological advancements have placed immense importance on the management and strategies of innovation across all business functions, including marketing and retailing. The frontiers of marketing are constantly pushed, necessitating the development and refinement of new theories to keep pace.

In the past, the literature on innovation in marketing has primarily focused on digital marketing strategies and consumer behavior. However, recent research has begun to introduce the concept of smart retailing, emphasizing the importance of smart experiences and interactions. While these studies provide a foundation for understanding smart retailing and consumer behavior within these contexts, the concept of smart consumers remains relatively under-explored. Thus, the emergence of smart consumers, who extensively utilize smart technologies throughout their shopping behavior and store experiences, both offline and online, is a promising area for future marketing and retailing studies.

The chapters in this edited volume aim to unravel the influence of innovation in consumer behavior by presenting original empirical and theoretical contributions, methodologies, models, tools, and case studies that contribute to our understanding of this emerging phenomenon. These chapters were originally published as a special issue of the Journal of Marketing Management, showcasing the cutting-edge research and insights in this field.

Weight: 570g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032308821