The Routledge Companion to Consumer Behavior Analysis

The Routledge Companion to Consumer Behavior Analysis offers a comprehensive and interdisciplinary approach to understanding consumer choice in marketing-oriented economies, drawing from behavioral, cognitive, and environmental perspectives. It explores the role of modern business organizations in shaping and responding to consumer choices and is of interest to academics, researchers, and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics, and behavioral psychology.

Format: Paperback / softback
Length: 470 pages
Publication date: 13 December 2021
Publisher: Taylor & Francis Ltd

The Routledge Companion to Consumer Behavior Analysis is a groundbreaking and comprehensive resource that delves into the intricate complexities of consumer choice within a marketing-oriented economy. Edited by a renowned authority in the field, this esteemed anthology brings together the latest research and insights from esteemed contributors, offering a unique perspective on understanding consumer preference. Spanning a broad multidisciplinary spectrum, including economic psychology, behavioral psychology, and experimental economics, the book's primary focus lies in critically evaluating consumer choices in the context of affluent, marketing-driven societies. By examining human economic and social decisions, which inherently involve social exchange, the companion explores and unveils the immense potential of consumer behavior analysis to shed light on the role of modern marketing-oriented business organizations in shaping and responding to consumer preferences. This invaluable resource is of paramount interest to academics, researchers, and advanced students in the fields of marketing, consumer behavior, behavior analysis, social psychology, behavioral economics, and behavioral psychology.

The Routledge Companion to Consumer Behavior Analysis is a groundbreaking and comprehensive resource that delves into the intricate complexities of consumer choice within a marketing-oriented economy. Edited by a renowned authority in the field, this esteemed anthology brings together the latest research and insights from esteemed contributors, offering a unique perspective on understanding consumer preference. Spanning a broad multidisciplinary spectrum, including economic psychology, behavioral psychology, and experimental economics, the book's primary focus lies in critically evaluating consumer choices in the context of affluent, marketing-driven societies. By examining human economic and social decisions, which inherently involve social exchange, the companion explores and unveils the immense potential of consumer behavior analysis to shed light on the role of modern marketing-oriented business organizations in shaping and responding to consumer preferences. This invaluable resource is of paramount interest to academics, researchers, and advanced students in the fields of marketing, consumer behavior, behavior analysis, social psychology, behavioral economics, and behavioral psychology.

Weight: 816g
Dimension: 176 x 245 x 35 (mm)
ISBN-13: 9781032242460