The Routledge Handbook of Destination Marketing

The Routledge Handbook of Destination Marketing examines key contemporary marketing concepts, issues, and challenges that affect destinations from a multidisciplinary global perspective. Combining theoretical and practical approaches, it discusses cutting-edge marketing questions such as innovation, sustainability, social media, peer-to-peer applications, and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries, the handbook aims to create an international platform for balanced academic research with practical applications to foster synergetic interaction between academia and industry.

Format: Paperback / softback
Length: 560 pages
Publication date: 13 June 2022
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the intricate realm of contemporary marketing, exploring a wide range of key concepts, issues, and challenges that impact destinations on a global scale. By seamlessly blending theoretical and practical perspectives, this handbook addresses cutting-edge marketing topics such as innovation in destinations, sustainability, social media, peer-to-peer applications, and web 3.0. Drawing upon the expertise of 70 esteemed scholars from across 20 countries worldwide, The Routledge Handbook of Destination Marketing serves as a pivotal platform for balanced academic research with practical applications. Its mission is to foster a symbiotic interaction between academia and industry, thereby enriching the field of destination marketing.

For researchers and practitioners alike, this handbook is an invaluable resource, offering a comprehensive understanding of the latest trends, strategies, and best practices in destination marketing. It provides a rich tapestry of insights and perspectives, enabling readers to stay ahead of the curve and make informed decisions in this dynamic and rapidly evolving industry.

In conclusion, The Routledge Handbook of Destination Marketing is a groundbreaking work that sets a new standard for excellence in the field. By providing a comprehensive and interdisciplinary approach to marketing destinations, it contributes to the advancement of knowledge and practice in this critical area. This handbook is a must-read for anyone interested in exploring the complexities and opportunities of contemporary marketing, and its impact on destinations around the world.

Dimension: 246 x 174 (mm)
ISBN-13: 9781032339139