The Routledge Handbook of Nonprofit Communication

This handbook provides an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field, with a focus on multidisciplinary and international approaches. It is structured in four main parts and is essential reading for scholars, educators, and advanced students in the field.

Format: Hardback
Length: 354 pages
Publication date: 12 October 2022
Publisher: Taylor & Francis Ltd

This comprehensive handbook brings together a diverse range of multidisciplinary and international contributors to provide a comprehensive overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field. Structured into four main parts, the book offers a rich tapestry of insights. The first part introduces metatheoretical and multidisciplinary approaches to the nonprofit sector, exploring the foundations and complexities of this dynamic field. The second part delves into distinctive structural approaches to communication, showcasing their models of reputation, marketing, and communication management. The third part focuses on the strategic communication practices of nonprofit organizations, examining their communication strategies, discourses, and the impact they have on their stakeholders. The fourth part presents a collection of campaigns and case studies, showcasing diverse areas of practice, causes, and geographies within the nonprofit sector.

This handbook is a vital resource for scholars, educators, and advanced students pursuing studies in nonprofit and NGO communication within public relations, strategic communication, organizational communication, sociology, management, economics, marketing, and political science. It serves as a comprehensive reference for leaders and communication professionals working in the nonprofit sector, offering valuable insights and practical applications.

By bringing together a diverse array of perspectives and expertise, this handbook fosters a deeper understanding of the complex dynamics and challenges faced by nonprofit organizations in their communication endeavors. It provides a roadmap for effective communication strategies, fosters collaboration, and encourages innovation in the field. As such, it plays a crucial role in shaping the future of nonprofit communication and contributing to the betterment of society.

Weight: 848g
Dimension: 254 x 178 (mm)
ISBN-13: 9780367771775