The Rules of Public Relations provides a comprehensive guide for students and professionals in the public relations world, covering the complex and ever-evolving body of laws that impact their work. It explores the rise of social media giants, brand influencers, intellectual property, consumer reviews, and artificial intelligence, and offers clarity on how these domains affect the industry. The book also discusses the importance of transparency and reputation management in the context of privacy and intellectual property, and proposes inventive resolutions to timely and challenging problems in public relations. It is a pivotal resource for anyone involved in the craft of public relations, offering foresight and knowledge to survive and thrive in the legal reality of contemporary public relations.

Format: Paperback / softback
Length: 328 pages
Publication date: 01 July 2024
Publisher: Rowman & Littlefield

The Rules of Public Relations: A Comprehensive Guide for Students and Professionals in the Digital Age
In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world. This book takes a deep dive into the complex and ever-evolving body of laws that directly impact the work of today's PR practitioners. From the rise of social media giants and brand influencers to the intricacies of intellectual property, consumer reviews, and the looming presence of artificial intelligence, the legal and ethical terrain of public relations is vast and nuanced. Structured thematically, chapters of this book address critical comparisons such as law versus ethics and PR practitioners versus lawyers, offering clarity on how these sometimes overlapping domains affect the industry. The book also discusses the importance of transparency and reputation management in the context of privacy and intellectual property. Each chapter culminates in a unique section that views legal issues through an ethical lens, proposing inventive resolutions to some of the most timely and challenging problems in public relations today. Readers are left not just understanding but anticipating how legal trends may shape the industry in the 2020s and beyond. For anyone involved in the craft of public relations—whether a student stepping into the field or a professional steering through the complexities of modern media—this book is a pivotal resource, offering the foresight and knowledge to not just survive but thrive in the legal reality of contemporary public relations.

The Rules of Public Relations: A Comprehensive Guide for Students and Professionals in the Digital Age

In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world. This book takes a deep dive into the complex and ever-evolving body of laws that directly impact the work of today's PR practitioners. From the rise of social media giants and brand influencers to the intricacies of intellectual property, consumer reviews, and the looming presence of artificial intelligence, the legal and ethical terrain of public relations is vast and nuanced. Structured thematically, chapters of this book address critical comparisons such as law versus ethics and PR practitioners versus lawyers, offering clarity on how these sometimes overlapping domains affect the industry. The book also discusses the importance of transparency and reputation management in the context of privacy and intellectual property. Each chapter culminates in a unique section that views legal issues through an ethical lens, proposing inventive resolutions to some of the most timely and challenging problems in public relations today. Readers are left not just understanding but anticipating how legal trends may shape the industry in the 2020s and beyond. For anyone involved in the craft of public relations—whether a student stepping into the field or a professional steering through the complexities of modern media—this book is a pivotal resource, offering the foresight and knowledge to not just survive but thrive in the legal reality of contemporary public relations.

Weight: 445g
Dimension: 229 x 151 x 24 (mm)
ISBN-13: 9781538186053