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Shulph Ink

The Rural Enterprise Economy

The Rural Enterprise Economy

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  • More about The Rural Enterprise Economy


This book explores the challenges and opportunities of rural enterprises in the globalized and digitized world, providing comprehensive insights into their competitiveness, viability, strategic management, and marketing issues. It offers new concepts and practical knowledge for scholars, lecturers, and business practitioners, with contributions from academic experts from European universities.

Format: Paperback / softback
Length: 252 pages
Publication date: 31 May 2023
Publisher: Taylor & Francis Ltd


In the ever-evolving globalised and digitised landscape, rural enterprises encounter a multitude of challenges. This comprehensive book delves into the intricate tapestry of the rural enterprise economy, offering insightful answers to the fundamental question of its composition in the contemporary business world. It explores the dynamics of competitiveness and viability, strategic management and transformative change, as well as the intricacies of marketing for both established and emerging companies in rural regions.

The book unveils novel concepts that shed light on the unique characteristics and entrepreneurial spirit of rural enterprises. Drawing from a rich pool of cases from European regions, it provides a theoretical foundation for scholars, practical case-based evidence for lecturers and teachers, and valuable practical insights for business practitioners and planning specialists.

Expert academics from esteemed European universities and research institutes contribute their expertise to this under-researched domain, providing compelling answers and shedding new light on the complexities of the rural enterprise economy. This book is a valuable resource for anyone seeking to understand the dynamics, opportunities, and challenges faced by rural businesses in the modern world.

Weight: 410g
Dimension: 234 x 157 x 18 (mm)
ISBN-13: 9781032118017

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