The Second Offline: Doubling of Time and Place

The book "Mobile Internet Society" analyzes the changes in our society due to the emergence of the smartphone,which has led to the transition from the first offline society to the second offline society. It introduces the concept of "doubling of time and place" and the analytical framework of the "second offline," considering research on various topics such as media usage, selfies, education, social media usage, mobile games, workstations, and consumer activity.

Format: Hardback
Length: 261 pages
Publication date: 02 September 2021
Publisher: Springer Verlag, Singapore

The book delves into the intricate dynamics of the mobile Internet society, offering a comprehensive exploration of its current state. In contrast to past research, which struggled to establish a clear analytical framework, this book presents a novel approach by introducing the concept of "doubling of time and place." This transformative concept not only sheds light on the fundamental shifts occurring within this society but also provides a robust analytical framework to understand the complexities of its evolution.

The advent of smartphones has revolutionized the way we access and utilize the Internet, making it an integral part of our daily lives. The prevalence of online information has permeated every aspect of our existence, shaping our interactions, behaviors, and perceptions of time and space. This shift towards a "second offline society" signifies a profound transformation in our societal landscape.

In this new era, our sense of time and place undergo a remarkable metamorphosis. The merging of broadcast and communication media has facilitated the overlap of different places, giving rise to a phenomenon known as the "doubling of place." This phenomenon allows individuals to transcend geographical boundaries and engage with others from diverse locations, fostering a sense of interconnectedness and global connectivity.

Furthermore, the emergence of virtual reality (VR) and augmented reality (AR) technologies has enabled the overlap of different times. This book refers to this phenomenon as the "doubling of time," emphasizing the blurring of boundaries between past, present, and future. The smartphone, as a powerful tool, makes both the "doubling of place" and the "doubling of time" possible, enabling individuals to experience and interact with the world in unprecedented ways.

The book encompasses a wide range of research topics that delve into the diverse aspects of mobile Internet society. These include, but are not limited to, the media usage patterns of young adults, the phenomenon of selfies, the impact of education on mobile technology, the prevalence of social media usage, the popularity of mobile games, the design of workstations for mobile professionals, and the consumer behavior in the mobile Internet environment. By examining these diverse topics, the book provides a comprehensive understanding of the evolving dynamics and trends shaping the mobile Internet society.

Through its innovative approach and comprehensive coverage, this book offers valuable insights into the complex tapestry of the mobile Internet society. It serves as a valuable resource for scholars, researchers, policymakers, and industry professionals seeking to navigate the rapidly evolving landscape of this digital era. By embracing the concept of "doubling of time and place" and employing a robust analytical framework, the book provides a roadmap for comprehending the profound changes underway and forecasting the future of mobile Internet society.

Weight: 582g
Dimension: 235 x 155 (mm)
ISBN-13: 9789811624247
Edition number: 1st ed. 2021