The Sharing Economy and the Tourism Industry: Perspectives, Opportunities and Challenges

The sharing economy is a hot topic in debates involving new technologies, innovative services, sustainability, big data, and stakeholder engagement. This edited volume encourages new theoretical and empirical development on sharing economy studies in the service industries field, focusing on marketing and managerial implications in tourism, services marketing, and urban studies. It provides an introduction to the sharing economy, national culture, big data, the future of mobility, and rethinking tourism models.

Format: Hardback
Length: 256 pages
Publication date: 29 April 2022
Publisher: Goodfellow Publishers Limited

The sharing economy is a hot topic of debate in today's world, encompassing new technologies, innovative services, sustainability, big data, and stakeholder engagement. This transformative trend is having a profound impact on various industries, including hoteliers, restaurant owners, airlines, and car rental companies, as well as the service sector as a whole. As these trends reshape the rules of the game across different service industries, it is crucial for professionals to understand their implications and adapt accordingly.

This edited volume aims to foster new theoretical and empirical development in the field of sharing economy studies, particularly in the context of the service industries. It is one of the first academic publications to focus specifically on marketing and managerial implications in the areas of tourism, services marketing, and urban studies. Written by an international team of contributors, the book employs real-life case studies to explore key issues such as:

An Introduction to and Conceptualization of the Sharing Economy: This chapter provides a comprehensive overview of the sharing economy, its origins, and its growth. It explores the various platforms and services that facilitate sharing and the economic, social, and environmental implications of this phenomenon.

National Culture and the Sharing Economy: This chapter examines how national culture shapes the adoption and development of the sharing economy. It explores how different cultures perceive and respond to sharing-based services and the challenges and opportunities that arise from cultural differences.

Big Data and Digital Marketing in the Sharing Economy: In the age of big data, digital marketing plays a crucial role in the sharing economy. This chapter explores the use of data analytics and digital marketing strategies to enhance customer engagement, optimize operations, and build competitive advantage in the sharing economy.

The Future of Mobility According to Uber: Uber, a leading player in the sharing economy, has revolutionized the transportation industry. This chapter examines Uber's business model, its impact on the transportation sector, and the potential future trends in mobility.

Rethinking Tourism Models in the Era of the Sharing Economy: The sharing economy has also had a significant impact on the tourism industry. This chapter explores how tourism models are being rethought in the era of the sharing economy, including the emergence of new tourism experiences, the role.

This edited volume is a valuable resource for researchers, scholars, and professionals interested in the sharing economy. It provides a comprehensive and up-to-date examination of the latest trends, challenges, and opportunities in the service industries. With its interdisciplinary approach, the book industry, and real-life case studies, it offers valuable insights into the implications of the sharing economy for tourism, services marketing, and urban studies.

Whether you are a hospitality professional, a marketing practitioner.

Weight: 492g
Dimension: 161 x 242 x 20 (mm)
ISBN-13: 9781915097064