The Smart Strategy Book: 50 ways to solve tricky business issues

Kevin Duncan's 5th anniversary edition of his bestselling business book, "The Strategy Book," covers seven common strategic areas and provides a no-bullshit approach to generate smart strategy at any time.

Format: Hardback
Length: 128 pages
Publication date: 19 May 2022
Publisher: LID Publishing

Bestselling business author Kevin Duncan has delved into the vast realm of business literature, having avidly consumed over 500 books. In this commemorative 5th anniversary edition, he shares invaluable insights and wisdom garnered from his extensive reading experience. Duncan's expertise is showcased through a comprehensive coverage of seven critical strategic areas: commercial, brand, customer, sales, people, innovation, and communication. His renowned no-nonsense approach dismantles strategic misconceptions and serves as a invaluable guide for strategists, empowering them to craft smart and effective strategies at any time.

Strategic planning is a crucial aspect of business success, but many strategies often fall short in terms of their length and complexity. They often employ jargon that can be difficult for ordinary individuals to comprehend, making it challenging for businesses to implement them effectively.

However, bestselling business author Kevin Duncan has a different approach. In his extensive reading, he has identified seven common strategic areas that are essential for any business to thrive. These areas include commercial, brand, customer, sales, people, innovation, and communication.

Duncan's hallmark no-nonsense approach sets him apart from other authors. He simplifies complex concepts and breaks them down into easily understandable terms, making it accessible to a wide range of readers. His book serves as a brilliant handbook for strategists, providing practical insights and techniques to generate smart strategy at any time.

By focusing on these seven critical strategic areas, Duncan's book offers a comprehensive framework for businesses to develop and execute effective strategies. It provides a roadmap for businesses to navigate the challenges and opportunities in today's competitive landscape, ensuring they stay ahead of the curve and achieve their goals.

Whether you are a seasoned business professional or just starting your entrepreneurial journey, Kevin Duncan's book is a must-read. It will provide you with the tools and knowledge you need to develop and implement smart strategies that will drive your business success.

Dimension: 180 x 120 (mm)
ISBN-13: 9781911687221
Edition number: 2 Special edition