The Snowball System: How to Win More Business and Turn Clients into Raving Fans

The Snowball System is a book for professionals who need to market their expertise and connect with paying clients. It provides powerful and proven tools for business development, including the Protemoi Tool, Opportunity List, and Give To Gets. The system is effective and practical, and can be adapted into any day-to-day work. By using the Snowball System, professionals can grow their business and enjoy the activities that drive growth, while also being happier and more satisfied with their work.

\n Format: Hardback
\n Length: 288 pages
\n Publication date: 11 October 2018
\n Publisher: PublicAffairs,U.S.
\n

This book is a valuable resource for anyone who needs to market their expertise, and it's likely that there are more people in this category than you might realize. Lawyers, consultants, marketers, and accountants are just a few of the professionals who can benefit from the strategies outlined in this book, but so too can photographers, Brazilian jiu-jitsu instructors, graphic designers, chiropractors, and book editors.

Whether you're exceptionally skilled in your field and rely on connecting with paying clients to sustain your work, or you're just starting out and looking to establish yourself, this book has invaluable insights to offer. It teaches you how to sell yourself without compromising your values or integrity, and it provides you with practical tools and techniques that you can apply to your business development efforts.

The author, Mo Bunnell, has extensive experience in business development and has successfully applied his system to a wide range of industries. He understands that every business is unique, and he offers customizable strategies that can be tailored to your specific needs and goals.

One of the key components of Bunnell's system is the "protemoi tool," which is derived from the Greek word meaning "first among equals." This tool helps you identify and prioritize the relationships that are most important to your business. By focusing on these key relationships, you can build strong alliances and partnerships that can help you achieve your business objectives.

Another valuable tool is the "opportunity list." This list is designed to help you methodically move potential projects forward, incrementally, based on a clear understanding of the phases of the buying process. By breaking down projects into manageable steps and identifying the specific actions that need to be taken, you can ensure that you're making progress and staying on track.

One of the most effective strategies outlined in the book is the "give to gets" approach. This approach involves using giving as an effective business development tool that actually advances the buying process. By providing valuable resources, insights, and support to your clients, you can build trust and credibility, which can ultimately lead to more business opportunities.

In addition to these tools and strategies, Bunnell's book also offers valuable insights into the mindset and mindset shifts that are necessary for successful business development. He emphasizes the importance of continuous learning and growth, and he provides practical tips and techniques for staying motivated and focused on your goals.

Overall, The Snowball System is a comprehensive and practical guide for anyone who needs to market their expertise and connect with paying clients. Whether you're a seasoned professional or just starting out, this book has the potential to transform your business development efforts and help you achieve your goals. So why wait? Start implementing the strategies outlined in this book today and watch your business grow and thrive!

\n Weight: 508g\n
Dimension: 240 x 165 x 27 (mm)\n
ISBN-13: 9781610399609\n \n