The Social Impact Advantage: Win Customers and Talent By Harnessing Your Business For Good

Embracing social causes can help businesses grow and build better relationships, but it can be challenging to align their mission with the current social climate. Tynesia Boyea-Robinson's book, The Social Impact Advantage, offers tools and resources to help businesses successfully navigate the modern business climate in an authentic way. She starts by leading you through the process of discovering how your company currently approaches social causes and then demonstrates how to increase your revenue through a three-level framework. Doing business the right way ensures missions are aligned, leading to increased profits and happier, more engaged teams, communities, and customers.

Format: Hardback
Length: 224 pages
Publication date: 01 December 2022
Publisher: McGraw-Hill Education

Build trust and boost revenue by embracing social causes the right way. Our society is at a crossroads, and consumers demand more than just product quality and price. To increase revenue and seize the competitive edge, your organization needs to embrace social causes and do it the right way. Embracing social causes can help you grow your business and build better relationships with your team, community, and the world at large. However, it can be a struggle to figure out how to align your company's mission in the current social climate the right way, ensuring results are meaningful, effective, and ultimately profitable. With more than a decade of success bringing companies and organizations together to the benefit of both, Tynesia Boyea-Robinson is an expert in helping business leaders and managers leverage social impact for increased business profits. In The Social Impact Advantage, she offers tools, resources, and insights to help you successfully navigate the modern business climate in an authentic way. She starts by leading you through the process of discovering how your company currently approaches social causes, and then demonstrates how to increase your revenue through a three-level framework: You'll get a closer look at how businesses make money, how businesses spend money, and how businesses invest in people. Doing business the right way ensures missions are aligned, leading to increased profits and happier, more engaged teams, communities, and customers.

Weight: 429g
ISBN-13: 9781264269686